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If You Had Bought GreenTree Hospitality Group (NYSE:GHG) Stock A Year Ago, You'd Be Sitting On A 51% Loss, Today

Simply Wall St

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The simplest way to benefit from a rising market is to buy an index fund. But if you buy individual stocks, you can do both better or worse than that. Unfortunately the GreenTree Hospitality Group Ltd. (NYSE:GHG) share price slid 51% over twelve months. That's well bellow the market return of 1.4%. GreenTree Hospitality Group may have better days ahead, of course; we've only looked at a one year period. Even worse, it's down 17% in about a month, which isn't fun at all. Importantly, this could be a market reaction to the recently released financial results. You can check out the latest numbers in our company report.

Check out our latest analysis for GreenTree Hospitality Group

While markets are a powerful pricing mechanism, share prices reflect investor sentiment, not just underlying business performance. One flawed but reasonable way to assess how sentiment around a company has changed is to compare the earnings per share (EPS) with the share price.

During the unfortunate twelve months during which the GreenTree Hospitality Group share price fell, it actually saw its earnings per share (EPS) improve by 36%. Of course, the situation might betray previous over-optimism about growth. It's surprising to see the share price fall so much, despite the improved EPS. So it's well worth checking out some other metrics, too.

GreenTree Hospitality Group's revenue is actually up 22% over the last year. Since we can't easily explain the share price movement based on these metrics, it might be worth considering how market sentiment has changed towards the stock.

The chart below shows how revenue and earnings have changed with time, (if you click on the chart you can see the actual values).

NYSE:GHG Income Statement, June 7th 2019

We know that GreenTree Hospitality Group has improved its bottom line lately, but what does the future have in store? So it makes a lot of sense to check out what analysts think GreenTree Hospitality Group will earn in the future (free profit forecasts).

A Different Perspective

While GreenTree Hospitality Group shareholders are down 49% for the year (even including dividends), the market itself is up 1.4%. While the aim is to do better than that, it's worth recalling that even great long-term investments sometimes underperform for a year or more. With the stock down 11% over the last three months, the market doesn't seem to believe that the company has solved all its problems. Given the relatively short history of this stock, we'd remain pretty wary until we see some strong business performance. Before forming an opinion on GreenTree Hospitality Group you might want to consider these 3 valuation metrics.

If you would prefer to check out another company -- one with potentially superior financials -- then do not miss this free list of companies that have proven they can grow earnings.

Please note, the market returns quoted in this article reflect the market weighted average returns of stocks that currently trade on US exchanges.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.