CHICAGO, IL--(Marketwired - Nov 18, 2015) - After sharing his expert insight on market disruption and the underlying influences that stimulate innovation, Halden Zimmermann announced his intention to continue to share his unique expertise across a variety of platforms and publications. An author, corporate executive and entrepreneur, Zimmermann is considered an expert on market disruption and frequently provides consulting services on the subject.
With so much interest in the processes behind innovation and market disruption, Halden Zimmermann has seen an increase in the demand for his insight and expertise on the subject. Firmly entrenched among the growing number of business leaders seeking to challenge the status quo by questioning the practices of long established industries, markets and technologies and creating alternatives to displace those that have become tired and stale, Zimmermann recently shared his insight on these subjects and more while also announcing his intention to continue to do so through a variety of accessible platforms.
Zimmermann, a business leader, entrepreneur and author with an extensive track record of professional success, is considered a leading expert on leadership, innovation and market disruption and has authored several articles detailing the creative processes utilized by the most successful leaders, innovators and disruptors. In addition to sharing these unique processes and strategies, Zimmermann also identified several examples of the most successful market disruptors and clarified the somewhat subtle differences between the concepts of disruption and innovation.
"I have seen disruption and innovation used synonymously on several occasions, so I feel it is important that the difference is clearly understood," Zimmermann began. "Disruption is a subset of innovation that occurs when an existing industry, market, technology, product or service is not just altered but entirely replaced by something much more effective and valuable. Disruption is therefore a form of innovation, but they are hardly the same thing."
Zimmermann went on to note that disruption is a strategy that is equally likely to yield a sense of trepidation or enthusiasm, as such drastic change often inspires emotions at opposite ends of the spectrum. In either case, the most successful disruptors have long understood the importance of a balanced approach when presenting a potential market disruptor in order to ensure the idea is evaluated on its merit rather than on the emotions inspired by the possibility of sweeping change.
"It is not uncommon for those in leadership positions to be swept up by the excitement of being so far ahead of the curve that a hasty approach has an adverse impact on the efficacy of the potential market disruptor," said Zimmermann. "Conversely, there are leaders who are so fearful of introducing something that fails to live up to expectations that they drag their feet unnecessarily. I have found that the most successful disruptors and innovators are those who are able to take a measured approach free of hyperbole by presenting a realistic view that extolls the virtues of the disruptor in and of itself."
Many of the most successful market disruptors pointed out by Zimmermann have succeeded due to a clear understanding of nothing more than basic free market principles. Streaming TV services like Netflix, Hulu, Apple TV, HBO GO and countless others are clearly representative of market disruptors taking advantage of the ability to create a free market alternative to traditional cable service. Consumers no longer have to opt into services they do not want or need because of packages and tiers created by cable services, as the aforementioned streaming TV services make it possible for consumers to select a service that meets their specific needs.
"It's not like these streaming TV services came up with a novel concept," said Zimmermann. "I'm sure every household with cable has at some point bemoaned the fact that a desire for one specific station means having to buy a costlier package that includes countless other channels of little or no interest. Streaming TV services simply found a way to deliver what consumers have long desired."
Of course, streaming TV is hardly the only example cited by Zimmermann. Uber has radically affected the taxi industry by giving consumers and drivers a greater degree of freedom and choice, and many traditional news outlets have struggled to stay afloat as readers have far more options from which to choose, meaning consumers are more likely to support a media outlet based primarily on the quality of its reporting and content rather than on its proximity to the reader.
"The benefit of market disruption is clearly in the power it returns to the consumer," said Zimmermann. "With the availability of increased options, the free market is able to dictate what it is the people want, and many of these established industries are realizing that they have not been doing enough to meet the needs of the people. Market disruptors are great at recognizing areas in which consumer needs are not being met and creating something to meet those specific needs."
Zimmermann consistently underscored the inherent simplicity in market disruption, noting that simple solutions to consumer issues are often ignored by those in established positions out of nothing more than a desire to maintain the status quo. More changes are on the way, too, as Zimmermann indicated that he would not be surprised to see the healthcare industry radically altered in the near future by market disruption.
"In the tech sector, application development is a clear and persistent focus," said Zimmermann. "It is entirely possible that a newly developed application will afford users the capability of performing a full physical from home or getting a prognosis and scrip without ever having endured waiting rooms, doctor referrals and the like."
About Halden Zimmermann
Halden Zimmermann is an entrepreneur, executive and author with experience in the Hitech, Industrial, Automotive and Healthcare industries. Zimmermann holds two undergraduate degrees, Bachelor of Science Mechanical Engineering and Bachelor of Science Engineering Management from Clarkson University and an MBA from the University of Rochester Simon School of Business, and he has published several articles on leadership, how to improve your business and corporate culture.