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Hard Rock Cafe® And PacSun Partner To Launch Limited-Edition Merchandise Collection

·4 mins read

Vintage Collection Inspired by 1970's-1980's Fashion Features the Iconic Hard Rock Cafe Logo and Is Exclusively Available at PacSun

HOLLYWOOD, Fla., Sept. 23, 2020 /PRNewswire/ -- Hard Rock Cafe®, an iconic global dining and entertainment brand, and PacSun, a leading contemporary, streetwear and active lifestyle retailer, announced the launch of a collaboration that brings a first-of-its-kind merchandise collection to fans nationwide. This limited-edition collection, inspired by 1970's-1980's fashion, will feature vintage-washed tee shirts, crewneck and hooded sweatshirts and hats that reflect the unique and authentic personalities of both brands. Items are available at PacSun retail stores nationwide and online at www.pacsun.com/hard-rock-cafe.

The limited-edition collection features the globally recognized Hard Rock Cafe logo alongside well-known Hard Rock Cafe properties including Los Angeles, Maui, Amsterdam, London and Paris. Additional items will highlight Hard Rock's® core mottos including All Is One and Save the Planet. Each piece of the collection has been washed, treated and distressed to provide a truly vintage, worn-in feel.

"We are thrilled to announce this exclusive partnership with a leading retailer like PacSun to bring this limited-edition collection to our fans nationwide," said Benito Mendez, VP, Merchandising, eCommerce & Licensing at Hard Rock International. "Drawing inspiration from the decades Hard Rock Cafe and PacSun were founded is a great way to highlight unique elements of our past and celebrate two iconic brands' footprints on pop culture."

PacSun was established in Los Angeles in 1980 and continues to be inspired by the vintage clothing trend within the streetwear community. The introduction of vintage Hard Rock apparel delivers an exclusive collection of trend-setting style from yesterday to a community of inspired youth.

"Our customers seek products that register the vintage look and feel that's become so popular in today's society," said Brie Olson, Chief Merchandising Officer for PacSun. "Collaborating with Hard Rock has provided us with an exciting opportunity to pay homage to the iconic global brand while sparking interest in our current audience to bring sought after items of the thrift shopping realm into our stores."

As an encore, fans who purchase an item from the collection will receive a card to redeem a free All-American Slider Starter* from participating Hard Rock Cafe locations while supplies last. The All-American Slider Starter features three mini Steak Burgers topped with melted American cheese, a crispy onion ring and creamy coleslaw on a toasted brioche bun.

For additional information about Hard Rock Cafe or to make a reservation, visit www.hardrockcafe.com. To learn more about potential licensing opportunities with Hard Rock, contact Mark Linduski, Director of Licensing for Hard Rock International, at Mark.Linduski@hardrock.com. For additional information about PacSun, visit www.pacsun.com.

*Offer valid for one (1) All-American slider starter. North America locations only. Dine-in only at participating Hard Rock Cafes. Originally issued card must be surrendered at time of purchase; limit one per check per day. No substitutions allowed, not valid for ticketed or group events, limited time or specialty menus or on previous purchases. Offer excludes tax and gratuity, has no cash value and cannot be combined with any other offers or discounts. Valid through January 31, 2021. Void where prohibited by law. In participating locations only. ©2020 Hard Rock International (USA), Inc. All rights reserved.

About Hard Rock®
With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2020, Hard Rock International was honored as one of Forbes Magazine's Best Employers for Diversity. In 2020 and 2019, they were named Forbes Magazine's Top Employers for Women and also in 2019, America's Best Large Employers. Hard Rock destinations are located in the world's greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

About PacSun
PacSun is a leading specialty retailer offering a cross-section of emerging brands and trending fashion through the lens of youth culture. Throughout the contemporary, streetwear and active lifestyle markets, PacSun partners with the best brands to offer curated collections, rare and exclusive products, and creative collaborations on every level. @pacsun Founded in 1980, Newport, CA.


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