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Hardee’s® Tests Seasonal Meals With First-Ever “Thanksgiving in a Box”

Hardee's Thanksgiving in a Box (Photo: Business Wire)

FRANKLIN, Tenn.--(BUSINESS WIRE)--

Ahead of the Holiday, Hardee’s is Testing a Thanksgiving Menu Inspired by Customers’ Cravings for Holiday Innovation

Hardee’s®, known for quality you can taste, today announced a test of its first-ever Thanksgiving in a Box, a limited-time meal that offers a fresh spin on staple holiday flavors. The new seasonal offering, which will be tested at participating restaurants in Jacksonville, FL, will feature Stuffing Breaded Tenders, Sweet Potato Waffle Fries, Toasted Onion Coated Green Beans and Savory Chicken Gravy — all offering a stress-free, delicious alternative to traditional holiday favorites.

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With the innovative twists on classic holiday items coming to the menu, new research from Hardee’s sheds light on the ways in which Americans are breaking from their traditional holiday meals and craving new foods this season*. The new study shows that nearly half (45%) of respondents are exploring alternatives to the traditional Thanksgiving — in fact, more than one-quarter (26%) are simply tired of the same recipes year after year, and more than one-third (35%) are looking to cut the stress and go out to eat. From sides to entrees, nearly two-thirds (64%) would switch out the standard turkey, and the majority (53%) are hoping to see new side dishes on the menu this year.

“The people have spoken, and it’s time to put a fresh spin on the holiday classics. With Hardee’s new Thanksgiving in a Box, you get the delicious taste of the Thanksgiving flavors you know and love, but with a twist,” shared Owen Klein, VP Global Culinary Innovation, CKE Restaurants. “Consumers are craving new ways to enjoy the flavors of the season, and Hardee’s Thanksgiving in a Box is the perfect way to break from the same tired take on sweet potatoes and green beans and enjoy Thanksgiving throughout the holiday season.”

The Hardee’s Thanksgiving in a Box includes:

  • Stuffing Breaded Tenders: A take on Hardee’s hand-breaded chicken tenders. Stuffing Breaded Tenders are 100% all-white meat chicken tenders hand-breaded with sage and herb stuffing breading, resulting in a crispy golden brown tender, served with savory chicken gravy.
  • Sweet Potato Waffle Fries: Classic waffle cut fries made with sweet potatoes, tossed in sweet waffle batter and fried up fresh and crispy.
  • Toasted Onion Coated Green Beans: A take on green bean casserole. Crisp green beans coated in a toasted onion breading fried to golden brown.
  • Savory Chicken Gravy: Perfect for dipping Stuffing Tenders.

The new Thanksgiving in a Box is available starting at $6.99 plus tax at participating restaurants in Jacksonville, FL from November 13, 2019 – December 3, 2019, while supplies last.

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About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 42 foreign countries and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

*Methodology: This survey was conducted by OnePoll, a market research company and corporate member of ESOMAR and adheres to the MRS code of conduct.

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