H-D1 Marketplace is launching first in the U.S. It will start with the entire selection of pre-owned Harley-Davidson motorcycles from participating dealer network in the U.S.
Through the 'Sell My Bike' feature, customers will be able to sell their motorcycles directly into the Harley-Davidson dealer network.
"The launch of H-D1 Marketplace is the first step towards our ambitious transformation of H-D.com into the leading online destination for everything Harley-Davidson," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson.
Earlier today, the company reported second quarter results, with 77% revenue growth.
Price action: HOG shares are trading lower by 6.89% at $40.78 on the last check Wednesday.
See more from Benzinga
© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.