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Harnessing the Value of Creativity in Business: Latest Research From Hogan Assessment Systems

TULSA, OK--(Marketwired - May 20, 2013) - Fast Company magazine publishes "The 100 Most Creative People in Business" annually. A survey of 1,500 CEOs conducted by IBM's Institute for Business Value uncovered that creativity was identified as the most important leadership characteristic of the future. And according to a study conducted by Adobe, a global producer of digital marketing and media tools, more than 80 percent of people believe that creativity is critical to economic growth. Yet what constitutes a creative personality and how can organizations ensure their creative employees are properly managed?

In its latest research eBook, titled "Five Ways to Manage Creativity and Drive Innovation," the psychologists at Hogan Assessment Systems compared 360-degree feedback data with personality data measured using three personality assessments: the Hogan Personality Inventory; the Hogan Development Survey; and the Motives, Values, Preferences Inventory. The outcome?

"Creative people are extremely valuable to organizations, but their preoccupation with innovative ideas tends to come at the cost of implementation," said Tomas Chamorro-Premuzic, vice president of research and innovation at Hogan Assessments and an international authority in personality profiling and psychometric testing. "They can be eccentric and distractible, sometimes change focus quickly and might need support for effective follow-through."

These results underscore that the self-awareness created through Hogan's personality assessments and coaching can help highly creative individuals, their managers, teams and colleagues understand and leverage their personalities in the workplace.

"For example, creative employees should be paired with colleagues who are too conventional to challenge their ideas, but unconventional enough to collaborate with them," said Chamorro-Premuzic. "The worst thing you can do to creative employees is force them to work with other creative employees."

Creativity is essential to navigating today's fast-moving, complex global business environments. To ensure your creative employees don't derail your team's productivity and progress, download a complimentary copy of this eBook at http://info.hoganassessments.com/manage-creativity.

About Hogan Assessment Systems
With more than 30 years of experience, Hogan is the global leader in providing comprehensive, research-based personality assessment and consulting. Grounded in decades of science, Hogan helps businesses dramatically reduce turnover and increase productivity by hiring the right people, developing key talent and evaluating leadership potential.