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Harte-Hanks Announces Major Enhancement to the Ci Technology Database

SAN DIEGO, CA--(Marketwire - Sep 24, 2012) -  Harte-Hanks, Inc. ( NYSE : HHS ), a worldwide direct and targeted marketing company, has added five key updates to the Purchase Level Scores available through it its flagship product, the Ci Technology Database™ (CiTDB). Purchase Level Scores (PLS) use predictive analytics to score companies based on their likelihood of purchasing a specific technology based on comparisons to businesses which are known to have purchased that same technology. The new updates include PLS information for mobile messaging security, smartphone purchases, digital signage display, data loss prevention, and platform-as-as-service.

"As the social-mobile-cloud revolution continues to expand exponentially, so do the opportunities for our clients and other technology solution providers," said Randy Ilas, general manager of Harte-Hanks Market Intelligence. "So we are constantly looking at how to provide the best technology intelligence, through products like PLS, to help our customers take advantage of emerging trends."

According to Ilas, technology marketers use PLS to predict the likelihood and timing of purchase plans in a number of technology categories including computer hardware, software, networking, telecommunications, storage, security, virtualization and IT outsourcing. With the addition of these latest technologies, technology marketers can use PLS to predict purchases for 38 technology goods and services among them desktop virtualization, server virtualization, servers, laptops, desktops, database management services, tape library storage, software-as-a-service, voice-over IP, routers, outsourcing, wireless local area networks and wide area networks.

PLS is used to score the 4 million business, education and government locations in the Ci Technology Database based on their propensity to purchase each of these 38 technologies. The models used to score the database are based on approximately 10,000 surveys Harte-Hanks conducts each month as part of its syndicated data collection process. PLS analyses can also be used to score a client's in-house CRM database and leads from their inbound marketing programs.

"One of the biggest issues facing marketers today is that they have access to an overwhelming amount of information yet they find it difficult to derive insight," Ilas said. "PLS rankings can help them prioritize and de-prioritize to enable more effective targeted marketing decisions."

More information about the Harte-Hanks Ci Technology Database is available at: www.citdb.com.

About Harte-Hanks®
Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

The Harte-Hanks Market Intelligence division monitors installed technology and spending plans at business, government and institutional sites in North America, Asia-Pacific, Europe and Latin America. This technology content is combined with the tracking of IT decision-makers and chief level executives, allowing its customers to find the right opportunity with the right decision-maker and to act on it efficiently and effectively. Visit http://www.citdb.com/ or call (800) 854-8409.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, Ci Pipeline®, Ci Technology Database, Ci TechLeads, Ci DemandGenS™ and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.