YARDLEY, PA--(Marketwire - Oct 1, 2012) - Harte-Hanks Direct Marketing, a worldwide provider of multichannel direct and digital marketing services, announces the launch of a new healthcare brand agency, TRUE Health + Wellness™ (http://www.truehw.com/). TRUE Health + Wellness provides brand managers with integrated marketing solutions for brand development and socialization to healthcare professionals (HCPs) and consumers.
TRUE Health + Wellness will be led by Anne Stroup (as managing director) and Anthony Rotolo (as chief creative officer). Stroup, formerly managing director for pharmaceutical markets at The Agency Inside® Harte-Hanks, has built her career on leading pharmaceutical brands to connect with the individual healthcare professional and patient. Rotolo, formerly executive vice president, creative director, of Draftfcb Healthcare, brings extensive brand development and brand strategy experience to the TRUE Health + Wellness team. Together, the two leaders embody the convergence of brand and relationship marketing.
"The pharmaceutical industry is going through tremendous change as it faces a narrowing product pipeline, patent expirations on core compounds, and changing regulations," said Jeannine Falcone, executive vice president, customer strategy & engagement, Harte-Hanks Direct Marketing, and vice president, Harte-Hanks, Inc. "TRUE Health + Wellness is designed for the needs of today's healthcare brand marketers -- where agency-of-record client relationships include brand development, message deployment, analytics and use of technology platforms that enable brand engagement across multiple channels. We have a core multi-disciplinary team of seasoned experts. Our deep knowledge in relationship marketing, analytics and technology sets us apart from other agencies."
"As healthcare companies embrace a customer-focused marketplace, they face the challenge of how their brands live in this new social era," Stroup said. "As a result, brand marketers today seek an agency partner that understands how to bring brand relevance to customers on a singular level. Creating a relevant brand relationship singularly empowers HCPs, patients and caregivers to achieve the best possible treatment outcomes. Five years ago, our established relationship marketing, analytics and technology services were considered only after brand development -- today they need to be an integral part of the brand strategy."
TRUE Health + Wellness' capabilities encompass those of traditional brand agencies strategically integrated with the specialty offerings of relationship marketing, digital innovation, technology platforms and analytics. To learn more about TRUE Health + Wellness and to hear from the leadership team, go to www.truehw.com.
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TRUE Health + Wellness is a professional and patient-centric health and wellness agency where the value of brand, customer behavior and socialization methods are equally considered to produce the best patient outcomes. At TRUE Health + Wellness, we believe in moving beyond the single-minded brand proposition adhered to by most agencies. We believe it is necessary to communicate with professionals and patients simultaneously to effect a richer, more meaningful dialogue. We believe in the power of analytics to achieve measurable results while working harmoniously with creativity to inspire change. We believe in creating work customized to address an individual's needs, concerns -- even fears -- allowing the brand to inspire the customer singularly. Finally, we believe in doing what others haven't. In reimagining what a healthcare agency can be. Visit the TRUE Health + Wellness Website at www.truehw.com or call (855) 880-8783.
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