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Hawes & Curtis Launches Loungewear Collection In Response To The New Norm

·2 min read

LONDON, Jan. 26, 2021 /PRNewswire/ -- British heritage brand Hawes & Curtis www.hawesandcurtis.co.uk launches its first ever luxury loungewear collection to reflect consumer demand during the pandemic. This comes as lockdown shopping behaviours have seen customers more likely to purchase apparel with a casual slant.

New luxe loungewear by Hawes & Curtis
New luxe loungewear by Hawes & Curtis

Since 1913 Hawes & Curtis has been best known for its quality formalwear, fine tailoring and premium cotton shirts. To reflect the current climate, the brand is expanding its product offering by adapting its styling requirements to reflect the changing needs of its customers.

The pared-back capsule collection features elevated essentials including hooded sweatshirts, crewneck sweatshirts, sweatpants and T-shirts in super-soft organic cotton fabric. Designed to be the off-duty go-to, every piece has been cut with a modern fit without compromising on comfort.

Made with high quality 100% organic cotton for a truly luxurious handle, the loungewear has been garment-dyed for a super-soft touch and to enhance the colour. The pieces have also been pre-shrunk for a comfortable fitting garment that won't shrink in the wash. Designed to be mixed and matched, the collection is available in shades of grey, Airforce blue, dark green, blackberry, navy and black.

The luxe loungewear collection launches online on the 25th January with additional colourways dropping through to the end of February. www.hawesandcurtis.co.uk/menswear/collections/luxe_loungewear

Hawes & Curtis CEO Touker Suleyman said: "During this difficult time, we listened to our customers. We know how important it is to be adaptable and to understand the changing needs of our customers. Made from environmentally-friendly organic cotton, our loungewear collection offers great design, great quality and great value."

About Hawes & Curtis

Hawes & Curtis is a quintessentially British brand specialising in fine tailoring and accessories for men and women. Founded in 1913 by Ralph Hawes and George Frederick Curtis, the brand continues to deliver the promise of exceptional quality, innovation and outstanding value.

Hawes & Curtis opened its first store in the Piccadilly Arcade and has had many distinguished clients through its doors, including the Duke of Windsor, Lord Mountbatten and Fred Astaire.

As a result of Hawes & Curtis' commitment to impeccable service and product excellence, the brand has been awarded four Royal Warrants. Hawes & Curtis operates more than 20 stores in the UK and a store in Germany. The flagship store remains on London's Jermyn Street, famous for its resident shirtmakers.

Notes to Editors

For more information please contact:

Amelia Williams – Hawes & Curtis Content & Communications Marketing Manager - awilliams@hawesandcurtis.com +44 (0) 207 298 2700

Visit our website: www.hawesandcurtis.co.uk

Photo - https://media.zenfs.com/en/prnewswire.com/43af9960082518afed46f51aa9c16b38
Logo - https://media.zenfs.com/en/prnewswire.com/f339e22590060ab300949be4c475fee1

Hawes & Curtis logo (PRNewsfoto/Hawes & Curtis)
Hawes & Curtis logo (PRNewsfoto/Hawes & Curtis)