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HBO Max Returns To Amazon Prime To Boost Topline

  • Warner Bros. Discovery, Inc (NASDAQ: WBD) will once again sell HBO Max through Amazon Prime to lure millions of new subscribers to its flagship streaming service.

  • Amazon.com Inc (NASDAQ: AMZN) customers can sign up for HBO Max through the retailer's store for online video channels and watch its programs within Amazon's primary streaming service.

  • The deal also covers Warner Bros. Discovery's new streaming service that will combine HBO Max with Discovery's other assets.

  • Also Read: Warner Bros Discovery's CNN Axes Several Hundred Jobs

  • WarnerMedia CEO Jason Kilar pulled HBO Max from the service in September 2021 for more control over the user interface and billing despite signing up about 5 million customers, Bloomberg reports

  • Bringing back those 5 million subscribers may lead to up to $600 million in annual revenue for Warner Bros. Discovery, Bloomberg Intelligence analyst Geetha Ranganathan said.

  • Warner Bros. Discovery slashed costs and explored ways to boost revenue to repay its debt.

  • Warner Bros. Discovery had 94.9 million total streaming subscribers as of the end of September and eyed a new streaming service in the first half of next year.

  • At the end of the second quarter, Warner Bros. Discovery had a debt of $53 billion.

  • Price Action: WBD shares traded lower by 3.09% at $10.81 on the last check Tuesday.

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