YARDLEY, PA--(Marketwired - Jul 10, 2013) - The Agency Inside® Harte-Hanks (theagencyinside.com), a customer engagement agency of Harte-Hanks (
- A GOLD in the Web site category with Horizon Blue Cross Blue Shield of New Jersey for the Medicare ReadyCenter site, and
- a BRONZE in the Other Collateral category with Blue Cross of Northeastern Pennsylvania's for the Go With Blue fulfillment kit.
The Agency Inside and Horizon Blue Cross Blue Shield of New Jersey also received two Merits, one for a series of educational videos on Medicare and one for an aging-into-Medicare campaign.
Healthcare Marketing Report's Thirtieth Annual Healthcare Advertising Awards are the oldest, largest and one of the most respected healthcare advertising awards competitions. A national panel of judges reviewed over 4,000 entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
"We are pleased to be recognized for our work delivering best-in-class strategy, creative and customer experience solutions to leading healthcare brands such as Horizon Blue Cross Blue Shield of New Jersey," said James Heughens, managing director, The Agency Inside Harte-Hanks. "Winning these awards speaks directly to our long history in and understanding of the health insurance space. It's wonderful that we can share these successes with Horizon and Blue Cross of Northeastern Pennsylvania."
"It's an exciting time in healthcare marketing. The market is becoming more and more digitally engaged, and there is an entirely new market to explore as the individual mandate of the Affordable Care Act goes into effect," said Scott Overholt, vice president, healthcare markets, The Agency Inside Harte-Hanks. "Marketing for healthcare brands demands an understanding of complex, nuanced market dynamics as well as the strategy, creative and execution capabilities that only full-service agencies such as The Agency Inside can deliver. We look forward to helping our healthcare clients continue the dialogue with their customers."
The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. Winners are showcased on www.hmrpublicationsgroup.com.
About The Agency Inside Harte-Hanks
The Agency Inside® Harte-Hanks is a full-service, customer engagement agency specializing in creatively-inspired, data-obsessed relationship-marketing programs that generate value through contextual customer experiences. To learn more visit theagencyinside.com.
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.
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