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Hemp Shield, Makers of 'New Gen' of Stains and Sealers, Appoints Kendall Marketing Services to Lead Product's National Rollout

PORTLAND, OR--(Marketwired - Apr 3, 2013) - Dave Seber, president of Hemp Shield, Eugene Oregon, and co-creator of Hemp Shield (www.hempshield.net) wood stain and sealers has announced the appointment of Kendall Marketing Services (www.kendallmarketingservices.com), Port Austin, MI for the product's national marketing rollout of a "new generation" of stains and sealers. KMS will provide both strategic market planning and national sales coverage. Hemp Shield is one of the first stain and sealer coatings made with 100% pure Hemp Oil.

Kendall Marketing Services (KMS) President Fred Kendall, a veteran in the building products industry, said that Dave Seber, one of the foremost experts in North America on the use of Industrial Hemp in building products, along with Steve Neiswander a renowned chemist of coatings, has created Hemp Shield, an Eco-Friendly product that significantly outperforms traditionally formulated stains and sealers offered in today's market. Hemp Shield truly represents an exciting new generation of building products made from Industrial Hemp, which will revolutionize the way many products are manufactured.

Kendall said the national rollout will include national advertising in both consumer and building trade publications, along with national sales support through a consortium of leading sales organizations throughout the United States that bring a great deal of experience in introducing new products.

Fred Kendall has been in the building products industry for over 30 years, with significant experience working with manufacturers and distributors such as Abitibi, The Empire Company, and Lumbermen's.

Kendall said the mission of KMS is to help small and medium sized companies accelerate the introduction of "new generation" products into the market.

"Throughout my career," Kendall said, "I have seen people that had made tremendous personal sacrifices to create 'revolutionary' new products fail, not because the product was wrong, but because it simply took too long to get the product through the introductory stage of the PLC. The innovator did not have the knowledge or experience needed to successfully launch new products and that is where KMS can help."