In order to watch the much anticipated Aug. 26 bout between Floyd Mayweather and Conor McGregor, viewers will have to spend $99.95 for the high-definition version pay-per-view broadcast or $89.95 for the standard-definition version, according to Lance Pugmire of the Los Angeles Times.
— Lance Pugmire (@latimespugmire) July 10, 2017
UFC president Dana White citied the unique nature of the fight to justify the price point. Most UFC fans are used to paying $59.99 for pay-per-view. Mayweather-Pacquiao in 2015 was also priced at $99.
“When you talk about superfights, this is a superfight – two different guys from two different sports going in and putting it on the line,” White said. “Obviously, you can’t charge what you would normally charge for a pay-per-view. And saying there was pushback on the Mayweather-Pacquiao fight, there was anything but – it’s the biggest fight ever in the history of pay-per-view.”
Per ESPN’s Darren Rovell, the fight projects to bring in $475 million in pay-per-view sales. This figure would best the $455 million in pay-per-view sales from the Mayweather-Pacquiao fight from May 2015.
Tammy Ross, who is the former senior vice president of HBO PPV, predicted that Mayweather-McGregor would cost the same on PPV as Mayweather-Pacquiao.
“I think we thought that there wasn’t going to be anything like that fight again, but if there was, it would be this one,” Ross told Rovell. “That’s why I think they should put out the $100 price tag again and let Conor’s mouth do the talking.”
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