Snapchat is continuing to take the digital world by storm, making its yellow-ghost icon a ubiquitous symbol.
So who is that cute little ghost with his tongue sticking out? Well, his name is Ghostface Chillah.
"He's a silly dude," Snapchat CEO Evan Spiegel told Business Insider in a recent interview. Spiegel drew the icon himself.
Spiegel says he was into rap for a long time and the icon was ultimately inspired by the Wu-Tang Clan rapper Ghostface Killah.
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