It's not obvious that the length of a tweet on Twitter might affect the number of people who engage with it. After all, tweets are all roughly the same length: Fewer than 140 characters.
But advertisers who use Twitter to reach their consumer fans -- especially those who are paying for promoted tweets -- need every degree of leverage they can get. Social media marketing and analytics company Track Social decided to measure whether tweet length affected the likelihood of getting a retweet from others on Twitter. The company found that the sweet spot for tweet length is 71-100 characters:
Bonus points: If you noticed that the headline on this article -- which tweets automatically from BI's accounts -- was written to hit the retweet sweet spot. It's 76 characters long.
You can read more of Track Social's tweet length analysis here.
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