You probably can't sleep if you're on Oreo's social media team.
After the cookie company's clever — and immediate — reaction to the Super Bowl blackout with a tweet that read "You can still dunk in the dark," Oreo has become the go-to brand for quick tweets on notable pop culture moments, complete with original artwork as well.
During the Grammy's, Oreo celebrated Justin Timberlake's musical turn by tweeting a picture of a cookie with a bow tie that read, "Bringing Tasty Back," (a reference to Timberlake's "Bringing Sexy Back").
It also brought its game face to Twitter for the Academy Awards.
Oreo's first Tweet was a reference to "Wreck It Ralph," which was nominated for best animated film:
Then, during the James Bond tribute, Oreo paid its own homage to the international man of mystery by recreating the films' famous gun barrel sequence:
Of course, Oreo noted that everyone wasn't watching the Oscars. The cookie's Twitter account also gave a "Walking Dead" shoutout since the show was competing with the Academy Award broadcast:
And finally, Oreo was there for biggest award of all: the best picture category. As soon as "Argo" won, Oreo tweeted a reference to its plot:
While the Super Bowl tweet was completely off-the-cuff — no one expected a blackout in the middle of the biggest live broadcast of the year! — we're suspecting that many of these reactions were already ready to go by the time a winner was announced on TV.
Oreo even created a hashtag, #OREOmotionpics, for the affair.
Even though none of these tweets had the viral success of the blackout reaction, Oreo has cemented a spot as a real-time marketer to watch.
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