When you order pizza delivery, waiting around is always the hardest part. But there's nothing more heartbreaking than seeing your delivery time get delayed. Domino's has been experiencing longer delivery times than is typical for the chain, and the company admitted this issue has come to light during the pandemic.
Domino's CEO Ritch Allison said on an earnings call last week delivery times have not been where they should be: "With the challenges that we've had in staffing, we haven't made the service gains and improvements that I would like to see here in 2021," he said, as reported by Food & Wine. The delivery times, in Allison's words, "are a big area of focus for us as we look going forward."
For reference, Domino's used to emphasize a "30 minutes or its free" policy on all deliveries. Although the free pizza motto is no longer a rule, Domino's continues to guarantee deliveries within 30 minutes or less.
What's causing the delivery timing is a shortage of labor at Domino's locations nationwide. Labor shortages are impacting chain restaurants nationwide and in some cases are affecting prices. For instance, Chipotle items are becoming more expensive to compensate for the higher wages the company is now offering their team members to further entice new employees.
On the call, Domino's CEO said the goal is to not only hire more drivers but to address productivity in the pizza shops. "We are spending a lot of time looking at how we can get more efficient in our stores. And frankly, how we can deliver better delivery times with the same or, in some cases, even fewer drivers," he said.
You Might Also Like