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Here's why McDonald's Filet-O-Fish sales skyrocket in March

Arielle Berger

McDonald's claims that the Filet-O-Fish sandwich is the most popular menu item during March, and that the company sells nearly a quarter of its total yearly Filet-O-Fish sandwiches this month.

Why? March lines up with Lent, the 40-day-long religious event during which participating Christians don't eat meat on Fridays.

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