- Oops!Something went wrong.Please try again later.
Tremor International Ltd (NASDAQ: TRMR) collaborated with VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense, a leading TV manufacturer, and integrated into several premium original equipment manufacturers (OEM), including Toshiba.
The agreement provides access to VIDAA's distribution, reaching 20 million smart TVs worldwide and expected to grow to over 40 million in coming years.
Tremor International will bring VIDAA's ACR data into its TV Intelligence solution starting May 1, 2022, making Tremor International the only end-to-end technology platform with direct access to OEM ACR data for targeting purposes outside the walled gardens.
The partnership with VIDAA bolsters the availability of highly desirable data sets that will live exclusively within the Tremor International end-to-end platform, opening new advertising horizons for customers across the globe and accelerating Tremor's growth around CTV, Tremor CEO Ofer Druker said.
Price Action: TRMR shares traded higher by 7.54% at $19.97 on the last check Tuesday.
See more from Benzinga
© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.