U.S. markets closed
  • S&P Futures

    -1.75 (-0.04%)
  • Dow Futures

    +31.00 (+0.09%)
  • Nasdaq Futures

    -28.75 (-0.19%)
  • Russell 2000 Futures

    +3.20 (+0.14%)
  • Crude Oil

    -0.03 (-0.04%)
  • Gold

    +8.50 (+0.47%)
  • Silver

    +0.21 (+0.86%)

    +0.0001 (+0.01%)
  • 10-Yr Bond

    +0.0270 (+2.19%)
  • Vix

    -1.05 (-5.42%)

    -0.0004 (-0.03%)

    -0.0820 (-0.07%)

    +842.89 (+2.15%)
  • CMC Crypto 200

    +5.89 (+0.63%)
  • FTSE 100

    +20.55 (+0.29%)
  • Nikkei 225

    0.00 (0.00%)

HeyMama, in partnership with Lincoln, Launch the First Ever Motherhood on the Resume Campaign

·3 min read

Over 2 million women have been pushed out of the workforce as a result of the Covid-19 pandemic. HeyMama, in partnership with Lincoln, Stuart Weitzman, and Ground Truth introduces a campaign urging moms to put "motherhood" on their resume, leveraging the various ways parenting translates into the workforce to combat the growing female recession.

NEW YORK, May 7, 2021 /PRNewswire/ -- HeyMama, the nation's largest and fastest growing online community of entrepreneurial and working moms, is proud to partner with influential brands and thought leaders in launching the Motherhood on the Resume Campaign, a 360-degree effort to dismantle the stigma against mothers in the workplace. This campaign will invite women to add "mother" to their resumes, give companies a chance to take an actionable pledge of support for working moms, and provide training for both employees and employers that will equip them to personally take on the biases and challenges facing working moms in professional settings.

HeyMama urges moms to put "motherhood" on their resume and leverage the ways parenting translates into the workforce.

"The pandemic has shown the country what working moms have long known: we face ongoing workplace discrimination and a lack of resources that, in turn, harms our career goals," Katya Libin, co-founder and CEO of HeyMama, said. "This campaign is a step in not only acknowledging the ongoing disparities working moms face, but in changing the overall perspective of working moms. Motherhood does not take away from our careers. It enhances them. Parenting provides us all with another set of tools that make us even more vital to managers, employers, and coworkers."

The campaign is supported by social media and industry influencers and thought leaders — including Rebecca Minkoff, Becky Karsh, the global head of people development at Uber, and Aya Kanai, Head of Content & Creator Partnerships at Pinterest — and highlighted by HeyMama's Motherhood on the Resume digital event, where participants will discuss how to add motherhood skills to a resume and ways to discuss and highlight those experiences during an interview, promotion conversation, or raise negotiation.

"Motherhood skills have been instrumental to my role at Stuart Weitzman where I became a Chief Marketing Officer and Chief Mama Officer at the same time," Behnaz Ghahramani, CMO at Stuart Weitzman, said. "At Stuart Weitzman, we believe in making bold moves and letting strength shine through. We are proud to be partnering with HeyMama on the Motherhood on the Resume movement because parenting is the ultimate bold move and parents make our families, communities, and organizations stronger and shine brighter."

While the pandemic and its economic impact pushed over 2 million women out of the workforce, inequities have long existed inside the workplace. A reported 40% of hiring managers don't hire women for fear they'll eventually have to offer them maternity leave. And given that moms make $.70 for every dollar fathers make,women are more likely to take time off or reduce their workload as a result of having children. In turn, those "gaps" in employment are also used against women, even though studies have found that women with children are actually more productive, not less, than their child-free counterparts.

If you would like to participate in the initiative, have any questions, or would like to secure an interview, please contact HeyMama at press@heymama.co. Influencers and HeyMama leadership are all available for interviews.

About HeyMama:
HeyMama is the largest and fastest growing online community of working and entrepreneurial moms in the country, dedicated to providing support, information, relationships, and solidarity for over 3,400 moms. Follow us on Instagram, Facebook, and Twitter.


View original content to download multimedia:http://www.prnewswire.com/news-releases/heymama-in-partnership-with-lincoln-launch-the-first-ever-motherhood-on-the-resume-campaign-301286815.html