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High Performance Beverage Co. Officially Launches Its High Performance Sports Drink(TM)

CAVE CREEK, AZ--(Marketwired - Sep 18, 2015) -  High Performance Beverage Co. ( OTC PINK : TBEV ) (the "Company") is pleased to announce they have officially initiated the sales launch of their first to market High Performance Sports Drink™.

The first phase of sales and marketing for their one of a kind and first to market sports drink will find their new beverage for sale on their corporate website www.hpbev.net and www.amazon.com

High Performance Beverage is a leading edge sports beverage manufacturer catering to a wide range of athletes of all types and ages.

The Executive Management team at High Performance Beverage have previously worked on creating, marketing and distributing tier one brands for SoBe Beverages, Arizona Iced Tea and Xyience in the U.S. and Canada.

Utilizing their expertise, the Company has now successfully formulated a "first to market" new beverage segment that is now considered a "triple threat" by supplying consumers and athletes with a sports drink that supplies an athlete's body with the proper fuel necessary to power through a sporting event by helping to increase performance and energy, while giving hydration benefits, and a recovery formulation that is demanded for superior conditioning.

Whether a person is looking to achieve optimal performance in the ring, on the field, or in the workplace, High Performance Sports Drink™ will help give that "competitive edge" that all athletes are looking for.

Additionally, because High Performance Sports Drink™ is extremely low in caffeine and is sugar free, the product caters to a much broader age group including teen-age, prime, golden-age and diabetic athletes. Whether the individual is a professional, competitive, amateur athlete or just a weekend warrior this all-in-one sports drink will fit their dietary needs.

More importantly, because of their multi-purpose approach with this first of its kind beverage, they are not limited to just the "energy drink" section in the cold box. They now appeal to a wide-range retailer and a much broader consumer sector.

This sports drink will be used and endorsed by some of the top athletes in the world because of the science behind it, and the Company expects for High Performance Sports Drink™ to become an instantly recognizable household name.

Toby McBride, High Performance Beverage CEO, stated, "We are extremely pleased with the progress our company has made over the last several months in bringing our product to market. We will now begin to focus our efforts in management's expertise by focusing on the marketing and creation of distribution channels for our product in order to create brand recognition and future availability on the consumer shelf." He also stated, "We continue to speak to groups interested in providing working capital to the company and feel we are close to choosing a long term financial partner that can supply us with the working capital needed for the expansion of our product line, increased inventory levels, and to substantially broaden our marketing abilities."

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High Performance Beverage



About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

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