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High School Nation and Hollister Co. Kick off 2019 Tour

Tour will bring concert series, programming to Texas High Schools

CAMARILLO, Calif., April 23, 2019 /PRNewswire/ -- High School Nation (HSN) has announced the spring 2019 installment of The High School Nation Tour, sponsored by Hollister Co., a division of Abercrombie & Fitch Co. (ANF). The tour aims to support creative expression among teens through musical festivals and programming and will be visiting 10 high schools throughout Texas. Musical performances will include Sony duo MYA, NY based pop group Emergency Tiara, rock band The Haunt and much more. Each school will also receive a donation package that includes professional recording equipment to help give students the opportunity to enhance their musical learning.

High School Nation Logo. (PRNewsFoto/High School Nation)

The event brings a two-hour concert and festival to each campus in celebration of the arts. In addition to a strong emphasis on music appreciation, the festival will highlight journalism, film, fine and performing arts, fashion, photography, dance and stage production. Various activities will be available at several "zones" throughout the festival, including a Guitar Center Music Zone where students can create their own band and explore music technology and instruments, and a Hollister Style Zone offering DIY t-shirts, a denim lounge and custom photo booth. Students can also play interactive games with their classmates at the Wienerschnitzel Chill Zone and the truth Truck.

"Our main focus as an organization is to give back to deserving public schools, and to do so with the support of Hollister is a real dream for us," said HSN Founders Jimmy Cantillon and Kevin Cantillon. "It's important to us to support creative expression among teens. We're honored to do our part to keep the arts alive."

"Providing our customers with engaging branded experiences is part of our DNA, and The High School Nation tour helps achieve that," said Michael Scheiner, SVP of Marketing at Hollister Co. "Bringing these events directly to our consumers' high school campuses makes it even more special, and we've received incredible feedback from the students!"

About Hollister Co.
The quintessential retail brand of the global teen consumer, Hollister Co. celebrates the liberating spirit of the endless summer inside everyone.  Inspired by California's laid back attitude, Hollister's clothes are designed to be lived in and made your own, for wherever life takes you. A division of Abercrombie & Fitch Co. (ANF), Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its approximately 540 retail locations.

About truth®
truth is one of the largest and most successful youth tobacco prevention campaigns. The campaign exposes the tactics of the tobacco industry, the truth about addiction and the health effects and social consequences of smoking. truth gives teens facts to make their own informed choices about tobacco use and inspires them to use their creativity in the fight against tobacco. The campaign is credited with preventing hundreds of thousands of teens from starting to smoke and is empowering this generation to end smoking for good. To learn more, visit thetruth.com. truth is part of Truth Initiative®, a national public health organization dedicated to achieving a culture where all youth and young adults reject tobacco. To learn more about Truth Initiative, visit truthinitiative.org. 


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