Company Expects to Launch in Early First Quarter 2015
FAIRFIELD, NJ / ACCESSWIRE / December 11, 2014 / Hill Pharma Inc. announced today the approval in China of its next generation sport nutrition product Hempeatein Pro(TM) with ac-11(R).
Charles Dong, CEO of Hill Pharma Inc., said, "We dedicated substantial resources and man hours to expedite the approval process for Hempeatein Pro(TM) with ac-11(R). There is a demonstrated track record of support among Chinese consumers for innovative new products backed by science and we are confident that the established performance benefits of our plant-based proteins, combined with the scientific and clinically validated reparative qualities of ac-11(R) will become a favorite among active, health conscious Chinese adults. To reach these valued customers, we plan to target a host of selling channels, including retail and direct to consumer/MLM."
Tony Worth, Managing Director of Optigenex Inc., maker of ac-11(R), added, "We are excited to be entering the rapidly expanding market in China in partnership with a local company that enjoys a respected name among Chinese consumers. Hill Pharma's strong position in China will provide a solid platform for what we expect will be a very successful product launch."
Speaking about the new product, Mr. Worth continued, "Hempeatein Pro(TM) with ac-11(R) was specially formulated to enhance recovery following rigorous exercise and sports activity. The product is also uniquely designed to help athletes and other active people naturally increase lean muscle mass with a GMO free, organic, plant based protein product."
About Hill Pharma:
Hill Pharma is a rising leader in the dietary supplement and nutritional products industry, producing plant proteins derived from hemp, rice, pea and pumpkin, sweeteners made from all natural sources and other healthful botanical extracts. The company is known in the industry as a premier supplier of customized natural proteins for use in leading edge dietary supplements, sports nutrition products, foods and beverages.
Optigenex is a formulator, distributor and provider of proprietary, next generation dietary supplements, skin care products and bulk ingredients that feature ac-11(R) as a core platform technology. Formerly known as C-MED-100(R), ac-11(R) is a patented, bioactive and water soluble ingredient derived from Uncaria tomentosa, a medicinal herb found in the rain forests of Peru and Brazil.
The statements contained in this press release have not been evaluated by the Food and Drug Administration. The Products or ingredients mentioned herein are not intended to diagnose, treat, cure or prevent any disease.
SOURCE: Hill Pharma Inc.