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Hillshire Brands outlines core strategies for growth at CAGNY

The Hillshire Brands presented at the Consumer Analyst Group of New York's, or CAGNY, annual conference. Sean Connolly, president and CEO and Maria Henry, CFO shared the company's four core strategies for growth. The company intends to strengthen the core brands with increased investment behind improved advertising, upgrades to product quality and packaging, and category management, extend trademarks into adjacent categories with new product innovations, drive greater cost efficiencies in supply chain, trade spend, and through shift in corporate culture, acquire on-trend businesses that align with strategic vision and create shareholder value