NEW YORK, NY--(Marketwire - Jan 10, 2013) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing and subsidiary of Augme® Technologies, Inc. (
Butler University aims to preserve the 84-year-old Fieldhouse's classic architecture and feel, while improving interior spaces to better serve student-athletes and fans. Hinkle Fieldhouse was the center of the basketball world in 1986 when it was featured in the film "Hoosiers."
Mobile users who text HINKLE to 32333 can donate $10 to the University. The charge will appear on the mobile subscriber's carrier bill.
Butler has already secured over $11 million in campaign gifts and pledges, which has allowed the University to begin repairs to the Fieldhouse's exterior this past summer. Work included tuck-pointing 282,000 bricks, replacing more than 9,700 windowpanes with energy-efficient glass, and updating utilities.
Interior improvements are planned in 2013-2014. The site of a former natatorium will be reconstructed to house a new student-athlete academic center, strength and conditioning room, sports medicine center, and coaching/administration offices. Locker rooms will be remodeled for several sports. Fan-friendly additions to Hinkle's Fieldhouse will include a scoreboard with video capability, more chair-back seating, and additional restrooms. View renovation plans at hinklecampaign.com.
"Successful philanthropic efforts are inclusive and these days that includes giving through mobile devices," said Doug Stovall, Hipcricket Executive Vice President - Sales and Services. "Pardon the pun, but with this program, donors won't have to jump through any hoops to give to such an important cause."
Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (
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