NEW YORK, NY--(Marketwire - Mar 26, 2013) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing company and subsidiary of Augme® Technologies, Inc. (
Grantoo is a social gaming platform where mobile users play games and challenge their friends via Facebook, Twitter and e-mail, all for free. It integrates with top mobile games such as iBasket, which has over 15 million downloads. Grantoo incorporates viral and social features through innovative multiplayer and tournament technology. Grantoo is a Yetizen company with direct access to over seven-thousand mobile app game developers and hundreds of millions of game downloads around the world.
Through sponsored competition that can include branded welcome pages, player leaderboards standard ad units and custom integration, brands can have total brand ownership and incorporate their philanthropic efforts in the program. Everything is powered by Hipcricket's mobile intelligence engine within the AD LIFE® platform with industry-leading real time applied analytics to ensure maximum gamer/brand engagement and campaign ROI.
"After looking at all potential partners in the industry, it was a no-brainer to choose Hipcricket," said Dimitri Sillam, Grantoo co-founder. "Grantoo provides the most innovative mobile gaming platform for mobile advertising and Hipcricket's strong relationship with already building mobile advertising and marketing programs for Fortune 500 clients made this agreement a natural for both companies. Games accounts for 50 percent of the time spent on mobile and will represent a $14B industry by 2016. The Grantoo and Hipcricket partnership will change the way brands are marketing on mobile games and will increase the revenue for the game developer ecosystem. It's a win-win situation."
This will add to Hipcricket's industry leading targeting capabilities by enabling brands to continue dialogue and engage with consumers by leveraging sophisticated targeting in mobile games. Measurement of these programs come via coupon redemption, opt-ins, time spent within games, video completed views and more.
"This exclusive partnership with Grantoo allows us to bring a unique in game sponsorship offering to our advertisers," said Doug Stovall, Hipcricket Executive Vice President -- Sales and Services. "Hipcricket is responding to our clients' needs by offering opportunities to get closer to the customer by leveraging mobile intelligence garnered through the AD LIFE® platform and partners like Grantoo."
Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (
Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.