NEW YORK, NY--(Marketwire - Nov 15, 2012) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (
Now available to Hipcricket clients, the capability shortens the time to market and reduces the client cost for what was previously customized work.
Sweepstakes campaigns have proven to generate a much higher engagement rate compared to classic awareness campaigns. A major retailer customer of Hipcricket added a sweepstakes component to an existing awareness campaign and saw the monthly campaign engagement rate multiplied by 19.
In increasing numbers, brands are turning to sweepstakes programs across their mobile advertising and marketing efforts. A major broadcast customer of Hipcricket executed 60 percent more sweepstakes campaigns in the first half of Fiscal 2013 (March-August 2012) compared to the first half of Fiscal 2012. A large beverage company customer ran nearly three times more sweepstakes campaigns in the first half of Fiscal 2013 compared to the First half of Fiscal 2012.
Hipcricket's instant win/sweepstakes technology/complex rules engine can be used in both mobile advertising and marketing campaigns such as banner ads or mobile landing pages as well as Hipcricket's first to market and unique scratch ticket product that replicates a lottery scratch ticket experience on a mobile phone to increase customer engagement.
Within the AD LIFE platform, the administrator can easily upload a list of randomized codes that represent various prizes associated with the instant win/sweepstakes program. Once the program is running, the system will randomize the prize list as it assigns prizes to winners based on the predefined rules associated with the program. Each will include various logic statements, which would be manually selected when setting up/customizing the profile. Examples include:
- Each user can enter X times each (day/week/entire campaign)
- The following states are eligible (check-box list of states)
- Probability to win is 1-in-X
- Maximum prizes each day is X
"The enhancement to the AD LIFE platform speeds up what had previously been a complex, and often times costly process," said Mark Baker, Hipcricket's Chief Development Officer. "It brings efficiencies that our clients desire and increases the engagement rate."
The AD LIFE platform empowers marketers to create, manage and optimize their mobile advertising campaigns throughout the customer engagement lifecycle -- both pre-and post-click -- across all mobile media, including mobile ads, SMS, QR codes, mobile sites, and applications.
Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (
Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.