KIRKLAND, WA--(Marketwired - Oct 8, 2013) - Hipcricket®, Inc. (
These websites will serve as post-click consumer destinations for Mondelēz International's global mobile advertising campaign with Google search and display ads. The websites span six continents and are developed in more than 10 different languages.
"We are truly impressed by Hipcricket's mobile-first approach, customer service and mobile expertise," said Ed Kaczmarek, director of innovation and emerging technology at Mondelēz International. "Hipcricket offered a superior solution that will help us create engaging mobile sites for our brands around the world."
According to a 2013 Cisco survey, 48 percent of shoppers use or would like to use their mobile devices for in-store shopping. To capitalize on this opportunity, it is important for companies to provide relevant and timely information via a mobile optimized site.
To best connect Mondelēz International brands to the mobile consumer, Hipcricket will build out mobile-optimized website templates that can be customized for appropriate product information and social sharing, among other features. Each site will also be designed to be indigenous to the consumer's country, language and handset. This helps streamline the path to purchase and delivers more relevant content faster.
"Our overall objective is to provide a mobile-first customer experience," said Doug Stovall, Hipcricket's chief operating officer. "Mobile is a perfect platform for a consumer package goods company like Mondelēz International. Mobile is a critical component on the path to purchase. By building these mobile websites in native languages and having them optimized with handsets popular in that geographic location, Hipcricket is helping a global company expand more deeply into international markets."
Hipcricket, Inc. (
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This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K for the year ended February 28, 2013, and more recent reports filed with the SEC. We undertake no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.