NEW YORK, NY--(Marketwire - Dec 6, 2012) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing and subsidiary of Augme® Technologies, Inc. (
Griffin Stations News 9 in Oklahoma City and News On 6 in Tulsa provide a variety of opt-in alerts including local, national or international breaking news, weather forecasts and alerts, school closures, high school and college football scores, and morning and afternoon headlines.
Since March 2009, the stations have increased time spent viewing (TSV) by opting in Oklahomans to receive programming information they seek. Griffin entities have also monetized the mobile efforts through keyword driven client sales promotions and advertiser or station sponsored campaigns.
"Part of our mission at Griffin Communications is to deliver timely, useful news and information relevant to the passions of Oklahomans, accessible through any device: TV, radio, Web, mobile," said Kevin Fullbright, Griffin Communications Vice President of New Media. "Hipcricket expertly enables us to fulfill our mission."
"We appreciate the loyalty shown by our partners at Griffin," said Doug Stovall, Hipcricket Executive Vice President - Sales and Services. "Mobile connects Griffin with its viewers in personal ways and is often the 'go-to' tool when the weather turns bad or the family wants a sports score from Oklahoma's high school or college teams."
Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (
Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.
About Griffin Communications
Griffin Communications, L.L.C. is an Oklahoma-owned multimedia company, providing news and information content to Oklahomans across the state. Holdings include KWTV/News 9 in Oklahoma City and KOTV/News On 6 and KQCW/The Tulsa CW in Tulsa. Griffin's holdings also include News9.com, NewsOn6.com, and Radio Oklahoma Network, representing 40+ affiliates across Oklahoma. Griffin Communications also has developed several partnerships and strategic alliances throughout Oklahoma, including Oklahoma Community Television/Griffin Tower Company, Sooner Sports Properties and News 9 Now/News On 6 Now (Cox Communications). Griffin Communications, L.L.C. is among a few privately held media companies in the country, owned by David and Kirsten Griffin of Oklahoma City, and John Griffin of Muskogee. Griffin Communications, L.L.C. solely focuses its resources in the state of Oklahoma -- Oklahoma businesses owned and operated by Oklahomans.