MIAMI BEACH, FL--(Marketwired - Apr 17, 2013) - Hispanicize digital announced the creation of an education fund in memory of its late co-founder Louis Pagan and named social media influencer George "the Urban Jibaro" Torres the first ever recipient of the Louis Pagan Positive Impact Award.
The education fund and Positive Impact Award were announced simultaneously Saturday during the closing day Latinovator lunch session with Soledad O'Brien at Hispanicize 2013. On hand for the news was Pagan's widow Yolanda and his two young daughters Emma and Eliana. Torres, who ironically helped create the education fund for Pagan's family, was particularly surprised to be named the recipient of the Positive Impact Award.
"No one is more worthy to be the first recipient of this award than George Torres," said Manny Ruiz, co-founder of Hispanicize digital and of the Hispanicize event. "Like Louis before him, George is consistently one of the first responders Latinos turn to when mobilizing them to help victims of a hurricane, to donate toys for needy children at Christmas time or even to create an education fund for the children of Louis Pagan himself. Never once does George brag about his good works. He just does it over and over again quietly, that's just awesome."
In order to raise education funds for Louis and Yolanda's two young daughters, the Hispanicize digital team has created a fundraiser website via GiveForward.com. Donors can easily pledge online with confidence as the site uses the latest encryption technology to ensure every donation is secure and private. Once the campaign is over in August, the monies will be transferred to the Pagan family to establish a 529 College plan for each of the girls. During the Hispanicize luncheon it was announced that Hispanicize digital was starting the fundraising with an initial donation of $5,000, a donation that was immediately matched by Procter & Gamble, presenting sponsor of Hispanicize 2013.
"Our goal is to create a $25,000 college fund for each of the girls," said Cristy Clavijo-Kish, CEO & Partner of Hispanicize digital. "Louis always spoke so highly of his wife and daughters and particularly of ensuring the advancement of the Latino community. Hopefully these funds will help to continue his legacy and vision through his own daughters."
About Hispanicize digital
Miami-based Hispanicize digital is part of a group of companies and services that encompasses Latina Mom Bloggers, Being Latino, DigiBunch, the annual Hispanicize event and Hispanicize.com.
The Hispanicize digital team works with organizations to decipher, develop and implement strategic digital programs connecting key Hispanic online communities with brands relevant to their daily lives.