Hollister removed a photo of a model from its Facebook and Twitter pages after fans expressed outrage that she was too thin.
"Emaciated," one fan commented, while another said "She's too skinny—she needs professional help."
The casual chain is a spin-off of teen retailer Abercrombie, which came under fire for refusing to make clothes for large women. The chain has since announced it will start offering plus sizes.
"Leading a healthy and active lifestyle is a core part of our brand and company culture. We think these are qualities that appeal to our customer base," a company spokesman told Business Insider. "Because the photo may not have been consistent with this message, we have removed it."
Here's the photo:
The model is significantly thinner than others featured on the Facebook page.
The photo was also posted to the company's Twitter page, garnering these responses:
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