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Home Page Design Advice from October 1991, 3 Months After the Web's Public Debut

Alexis Madrigal

Berners-Lee's response, at the very dawn of web design, managed to encode a massive design dilemma that remains today. Here it is, in part (emphasis mine): 

Both the cover model and the card model are totally valid ways of thinking about a homepage. But what's amazing is that the two visions continue to coexist. Having been in meetings with all kinds of media and tech people, many of them still have one or the other model in mind. We really haven't gotten beyond thinking about homepages with one or the other of these analogies. 

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