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Horizon Media, Altice USA Announce Performance+ to Help Marketers Link Business Results to Integrated Brand Sponsorships and More

NEW YORK, Feb. 25, 2020 (GLOBE NEWSWIRE) -- Horizon Media and Altice USA (ATUS) announce today Performance+, a first-to-market, innovative product to help advertisers map business outcomes against their media spend throughout the entirety of the marketing funnel – a media mix that now can include integrated sponsorships and performance media across the Altice News family of networks in one unified package.

By partnering with Altice USA’s News and Advertising business, including a4 – which offers IP-based targeting of more than 64 million homes using linear and Connected TV inventory -- and news properties such as Cheddar, News 12, and i24NEWS, Horizon is now able to bring its clients full-funnel attribution that combines unique brand building integrations across local, national and international media.

In an industry first, Horizon and Altice USA have announced that the pricing of all sponsorship packages will be closely linked to business outcomes that they deliver for brands. Together, the companies believe that this shared commitment to partnership in driving growth for their clients will prove a compelling and rewarding proposition for ambitious, performance driven marketers.

“Our partnership with Altice USA allows us to bring our clients advertising solutions measured by business outcomes with integrated sponsorships on Cheddar, News 12, or i24 as part of one holistic offering,” said Stan Fields, EVP Chief Client Officer of Horizon. “No longer is it a choice between performance advertising and brand advertising. The answer now is just YES.”

“We know advertisers today are challenged with not only standing out amongst the crowd, but also how their work drives the business forward,” said Jon Steinberg, President of Altice News and Advertising. “This marriage of brand sponsorships, OTT, CTV, and linear media across properties with deeply engaged audiences along with accountability to the metrics that matter is a win for everyone involved.”

Performance+ is available exclusively for Horizon and Altice USA News and Advertising clients. 

About Horizon Media
Horizon Media, Inc. is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

About Altice USA
Altice USA (ATUS) is one of the largest broadband communications and video services providers in the United States, delivering broadband, pay television, mobile, proprietary content and advertising services to approximately 4.9 million residential and business customers across 21 states through its Optimum and Suddenlink brands. The company operates a4, an advanced advertising and data business, which provides audience-based, multiscreen advertising.

For further information please contact
For Horizon Media: Stephen Hall: shall@horizonmedia.com

For Altice USA, Doug Serton: doug.serton@alticeusa.com