Influential LGBTQ Focused Advertising Campaigns Showcase Power of Pink Economy
SAN FRANCISCO, Sept. 22, 2017 /PRNewswire/ -- Hornet, the world's premier gay social network, today announced that president and co-founder, Sean Howell will be speaking at Advertising Week New York, the world's leading event for marketing, brand, advertising and technology professionals. Howell's presentation will be at the Startup Summit and will highlight opportunities in LGBTQ advertising, as well as Hornet's strategy and execution in targeting LGBTQ audiences.
"It is a privilege to speak at Advertising Week New York," said Howell. "It's the perfect platform to share our LGBTQ advertising insights and what's in store for publishers and advertisers who are trying to reach the growing LGBTQ demographic."
From the conference's Startup Summit on September 25 at the Nasdaq MarketSite at 4 Times Square, Howell will speak on the power of mobile apps to reach the pink economy and share insights on how Hornet was able to garner 2.5 billion ad impressions per month, providing an opportunity for advertisers looking to go mobile, where its predicted there will be a $40 billion ad spend in the U.S. in 2017. Howell will also be discussing thriving versus surviving in a mobile-first world as he addresses the question of how mobile communication has changed marketing and what innovative answers Hornet has to offer.
As brands continue to see the value of advertising on mobile platforms, these channels are seeing an increasing demand for integrated marketing initiatives. As marketing and content converges, advertisers are now able to directly reach consumers on their mobile devices, which is where they are browsing most. Hornet now builds its content around helping brands communicate authentically to LGBTQ audiences. Hornet has proven effective in reaching LGBTQ markets, in large part because of content on a platform that engages LGBTQ consumers on a significant scale.
With over 50 percent of the LGBTQ community choosing mobile over desktop, Hornet allows brands to show they are an LGBTQ-welcoming brand by reaching over 25 million LGBTQ highly-engaged, tech savvy consumers worldwide. Under the leadership of former Hearst Media sales leader Matthew Smith, who was recently hired as Hornet's SVP of Global Sales, Hornet will create and execute advertising and marketing programs for current and future Hornet partners seeking innovative digital solutions to reach a targeted demographic. Hornet creates advertising programs including targeted native or banner ads, broadcast messages and custom advertising campaigns.
Hornet will continue the conversation at their own Advertising Week LGBT Mixer - presented by Hornet STUNG at Slate (54 West 21st Street, New York, NY) on September 26, 6 - 9 p.m., where guests can meet the Hornet team and network with top advertising executives and LGBT professionals and allies, while enjoying cocktails, games and other activities. For more information about the mixer please visit: http://bit.ly/2ytM4Vt
Howell recently spoke at Dmexco (Digital Marketing Exposition & Conference), the largest conference and exposition for digital and advertising, which takes place every September in Cologne, Germany. He spoke to power of mobile apps in reaching the LGBTQ consumer in unexpected places, from Indonesia to Turkey. He also provided insight into the economic impact of marriage equality in Taiwan on the rest of Asia and the monetary potential for Japan to embrace LGBTQ business promotion and policies ahead of the Tokyo 2020 Olympic Games.
About Hornet Networks
Hornet is the world's premier gay social network. Founded in 2011 with the mission to build the digital home for the gay community, Hornet has grown to 25 million users by utilizing cutting-edge technology for its dating platform and producing original editorial content to connect a community around common interests. Hornet provides a superior user experience and is number one in the key markets of France, Russia, Brazil, Turkey and Taiwan, and is consistently expanding its sizable user base in the United States. For more information, please visit: http://gethornet.com.
Hornet, Where Guys Connect.
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