NEW YORK (MainStreet)—Rob Biederman, co-founder of HourlyNerd, started his company with a few Harvard Business School classmates to address a fundamental market gap: small businesses and start-ups need top strategists for an array of tasks but don't have the capital to hire a major bank or consulting firm. Those companies can now gain access to talent from the top 20 business schools through HourlyNerd by listing a project on the platform, getting bids from an array of MBA students and choosing the one best suited to the job.
This model also follows a trend in increasing market efficiencies, where dormant resources can be used--an empty apartment through Airbnb, an available car on RelayRides or in this model, MBA students with extra time on their hands--at lower prices without compromising quality. Check out the interview below:
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