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How Apple and Disney are challenging Netflix's binge-watching model: Tech

Wednesday, November 13, 2019

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CHIANG MAI ,THAILAND - March 31, 2018 : Close up Netflix website in laptop screen. Netflix being popular internationally.

How Apple and Disney are challenging Netflix's binge-watching model: Netflix, once the disruptor on the streaming scene, has become the ultimate incumbent. Instead of cable television, consumers now face the dilemma of picking and choosing (and sharing passwords to) a new crop of content creators: Amazon Prime (AMZN), Apple TV+ (AAPL), Disney+ (DIS), Hulu, and the forthcoming NBC (CMCSA) and HBO Max (T).

Given Netflix’s (NFLX) head start in both building the streaming platform and making original content, the company has been an influential player in establishing the new rules of the previously uncharted territory. The most significant change between the TV experience then and now is the advent of binge watching, which is when you watch multiple episodes of a show in a row.

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