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Berkshire's shareholder shopping event has been canceled: Here's how to buy Buffett merchandise

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For the tens of thousands of Berkshire Hathaway (BRK-A, BRK-B) shareholders who attend the company's annual meeting in Omaha, buying Berkshire company merchandise—everything from boxes of See’s Candy, Brooks running shoes, custom Heinz ketchup bottles and Fruit of the Loom underwear, (often festooned with images of Warren Buffett and/or Charlie Munger)—has been almost as as important as listening to Warren Buffett dispense his annual dose of wisdom.

This year with the meeting gone virtual, there is no shopping in person—but it can be done virtually. The week before the meeting, Berkshire posted this link, (possible tacky image alert) with some generic Berkshire attire.

Berkshire Hathaway gear (BerkshireWear.com)
Berkshire Hathaway gear (BerkshireWear.com)

It appears these clothes and items (playing cards!) were manufactured and or distributed by Fechheimer Brothers, a Berkshire subsidiary based in Cincinnati that makes military and police uniforms for the likes of the Navy, the LAPD and the Chicago Transit Authority.

But on Friday, Berkshire posted a slew of other links on its website (the most generic-looking website on the planet) to Berkshire companies selling merchandise including from the likes of See’s, Justin Boots and GINZU.

Berkshire Hathaway merchandise (Borsheims.com)
Berkshire Hathaway merchandise (Borsheims.com)

In previous years, Berkshire products, which were sold in the 194,000 square foot Omaha convention center—adjacent to the CHI Health Center Arena (capacity 18,300)—which was where the actually annual meeting was held, were by definition available only to shareholders, since you needed to own BRK stock to gain entrance. (Of course, shareholders bought all kinds of stuff for friends and family.)

This year though, non-Berkshire shareholders may be able to buy directly themselves. Some of the links on the Berkshire page will take people directly to a site they can buy from, but some take them to a landing page where one will need to be added to an email list for additional information and they will need to provide proof of stock ownership.

Click here for complete coverage of Warren Buffett and Berkshire Hathaway.
Click here for complete coverage of Warren Buffett and Berkshire Hathaway.

According to a Berkshire source, most of the links seem to be open to anyone coming to the Berkshire website as there isn’t a great way for them to limit it to shareholders online. “We have left it up to each company,” said the source.

Get out your credit card, er, Apple Pay (AAPL being a holding of Buffett’s.)

Source: Yahoo Finance/David Foster
Source: Yahoo Finance/David Foster

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Andy Serwer is editor-in-chief of Yahoo Finance. Follow him on Twitter: @serwer.

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