HP Inc (HPQ) Unveils PC Workstation with Enhanced Features
Keeping pace with the rapid evolution of technology, HP Inc. HPQ recently revealed HP ZBook x2 PC Workstation — the thinnest and most powerful detachable iteration of laptops, at Adobe MAX conference. The new device functions in four modes: laptop, detached, docked and tablet.
HP ZBook x2 was showcased especially for experts who use Adobe Creative Cloud (which includes Photoshop, Illustrator, Dreamweaver, Lightroom, InDesign, After Effects, Premiere Pro) and other creative applications most of the time.
The company claims that this product is the world's most powerful detachable PC workstation, which is likely to offer the ideal combination of enhanced performance, mobility and price.
The new offering provides faster web access, increased durability and is equipped with larger displays. These products will enhance the web experience along with providing high-quality visuals. Moreover, the new line-up will add variety and functionality to some older laptops and workstations, which in turn will be able to attract new clients.
Improved Features to Boost Competitive Position
The device comes with a host of new enhancements among which includes 10 hours of battery life which can recharge around 50% in just half an hour. Powered by Intel Inc.’s INTC seventh generation core processors, the ultra-portable is anticipated to improve the user experience with better connectivity.
Moreover, the device supports huge file storage with upto 2 TB (Terabyte) PCIe solid state drive options and NVIDIA NVDA Quadro Graphics. It also provides 4K multi-touch display designed to make data handling simpler, more flexible, efficient and cost effective.
HP’s ZBook could challenge Dell Inc.’s Ultrabook and Microsoft’s (MSFT) Surface Pro in the rapidly growing market for ultra-portable computers.
The new HP ZBook x2 supports the HP-designed pen based on Wacom EMR technology. HP ZBook x2 supports 4,096 levels of pressure sensitivity, and offers new tilt support that further refines the Windows 10 Ink experience.
The device reduces the latency, which means that the time gap between touching the display with the pen and digital ink showing up on the screen will be significantly shorter as compared with earlier devices.
The company’s continuous efforts to roll out new products will help it to seize additional market share. Priced at $1,749, the HP ZBook x2 will be available by December.
Conclusion
HP retained its leading position during third-quarter 2017, per Gartner. Also, this was the sixth consecutive quarter of year-over-year shipment growth for the company, following five back-to-back quarters of underperformance. The spin-off from its parent, Hewlett-Packard Company, and restructuring initiatives, such as focus on product innovations, pricing, marketing and sales activities, divestment of non-core assets, and cutting jobs to lower costs, are apparently paying off at last.
Gartner stated that among the top five vendors, only HP recorded growth in PC shipment, while Dell, Apple, Lenovo and Asus witnessed declines during the third quarter. With a market share of 30.5%, HP witnessed year-over-year growth of 4.4% in PC shipment.
These favorable forecasts along with HP’s effort to roll out new and enhanced products, raises investors’ confidence.
However, macroeconomic challenges and tepid IT spending remain near-term concerns. Competition from the likes of International Business Machines IBM and Apple add to its woes.
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