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HubSpot Reports Q4 and Full Year 2020 Results

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  • HUBS

CAMBRIDGE, Mass., Feb. 11, 2021 /PRNewswire/ -- HubSpot, Inc. (NYSE: HUBS), the customer relationship management (CRM) platform for scaling companies, today announced financial results for the fourth quarter and full year ended December 31, 2020.

HubSpot, Inc. logo - www.hubspot.com . (PRNewsfoto/HubSpot)
HubSpot, Inc. logo - www.hubspot.com . (PRNewsfoto/HubSpot)


Financial Highlights:
Revenue

Fourth Quarter 2020:

  • Total revenue was $252.1 million, up 35% compared to Q4'19.

Full Year 2020:

  • Total revenue was $883.0 million, up 31% compared to 2019.

Operating Income (Loss)

Fourth Quarter 2020:

  • GAAP operating margin was (3.0%), compared to (4.4%) in Q4'19.

  • Non-GAAP operating margin was 9.8%, compared to 9.5% in Q4'19.

  • GAAP operating loss was ($7.6) million, compared to ($8.2) million in Q4'19.

  • Non-GAAP operating income was $24.6 million, compared to $17.7 million in Q4'19.

Full Year 2020:

  • GAAP operating margin was (5.8%), compared to (7.0%) in 2019.

  • Non-GAAP operating margin was 8.5%, compared to 8.1% in 2019.

  • GAAP operating loss was ($50.8) million, compared to ($47.0) million in 2019.

  • Non-GAAP operating income was $74.9 million, compared to $54.9 million in 2019.

Net Income (Loss)
Fourth Quarter 2020:

  • GAAP net loss was ($15.4) million, or ($0.34) per basic and diluted share, compared to ($10.3) million, or ($0.24) per basic and diluted share in Q4'19.

  • Non-GAAP net income was $20.1 million, or $0.44 per basic and $0.40 per diluted share, compared to $17.9 million, or $0.42 per basic and $0.38 per diluted share in Q4'19.

  • Weighted average basic and diluted shares outstanding for GAAP net loss per share was 46.0 million, compared to 42.8 million basic and diluted shares in Q4'19.

  • Weighted average basic and diluted shares outstanding for non-GAAP net income per share was 46.0 million and 49.9 million respectively, compared to 42.8 million and 46.9 million, respectively in Q4'19.

Full Year 2020:

  • GAAP net loss was ($85.0) million, or ($1.90) per basic and diluted share, compared to ($53.7) million, or ($1.28) per basic and diluted share in 2019.

  • Non-GAAP net income was $64.5 million, or $1.44 per basic and $1.32 per diluted share, compared to $58.4 million, or $1.39 per basic and $1.26 per diluted share in 2019.

  • Weighted average basic and diluted shares outstanding for GAAP net loss per share was 44.8 million, compared to 42.0 million basic and diluted shares in 2019.

  • Weighted average basic and diluted shares outstanding for non-GAAP net income per share was 44.8 and 48.7 million respectively, compared to 42.0 million and 46.5 million, respectively in 2019.

Balance Sheet and Cash Flow

  • The company's cash, cash equivalents and investments balance was $1,282 million as of December 31, 2020.

  • During the fourth quarter, the company generated $61.3 million of operating cash flow, excluding the $0.4 million used for the repayment of our convertible notes, compared to $47.9 million during Q4'19.

  • During the fourth quarter, the company generated $45.8 million of free cash flow, compared to $24.4 million during Q4'19.

  • The company generated $138.0 million of operating cash flow in 2020, excluding the $49.0 million used for the repayment of our convertible notes, compared to $119.0 million in 2019.

  • The company generated $79.1 million of free cash flow in 2020 compared to $65.1 million in 2019.

Additional Recent Business Highlights

  • Grew total customers to 103,994 at December 31, 2020, up 42% from December 31, 2019.

  • Total average subscription revenue per customer was $9,758 during the fourth quarter of 2020 down 3% compared to the fourth quarter of 2019.

"I am exceptionally proud of how the HubSpot team closed out the year in 2020," said Brian Halligan, CEO of HubSpot. "During the quarter we surpassed 100,000 total customers, and in December we crossed $1 billion in annual recurring revenue -- two great milestones that reflect the determination of our team and the strength of our customer relationships."

Business Outlook
Based on information available as of February 11, 2021, HubSpot is issuing guidance for the first quarter of 2021 and full year 2021 as indicated below.

First Quarter 2021:

  • Total revenue is expected to be in the range of $260 million to $265 million.

  • Non-GAAP operating income is expected to be in the range of $17 million to $19 million.

  • Non-GAAP net income per common share is expected to be in the range of $0.28 to $0.30. This assumes approximately 50.3 million weighted average diluted shares outstanding.

Full Year 2021:

  • Total revenue is expected to be in the range of $1,160 million to $1,170 million.

  • Non-GAAP operating income is expected to be in the range of $98 million to $102 million.

  • Non-GAAP net income per common share is expected to be in the range of $1.51 to $1.59. This assumes approximately 50.7 million weighted average diluted shares outstanding.

Use of Non-GAAP Financial Measures
In our earnings press releases, conference calls, slide presentations, and webcasts, we may use or discuss non-GAAP financial measures, as defined by Regulation G. The GAAP financial measure most directly comparable to each non-GAAP financial measure used or discussed, and a reconciliation of the differences between each non-GAAP financial measure and the comparable GAAP financial measure, are included in this press release after the consolidated financial statements. Our earnings press releases containing such non-GAAP reconciliations can be found in the Investors section of our website ir.hubspot.com.

Conference Call Information
HubSpot will host a conference call on Thursday February 11, 2021 at 4:30 p.m. Eastern Time (ET) to discuss the company's fourth quarter financial results and its business outlook. To register for this conference call, please use this dial in registration link or visit HubSpot's Investor Relations website at ir.hubspot.com. After registering, a confirmation email will be sent, including dial-in details and a unique code for entry. Participants who wish to register for the conference call webcast please use this link.

Following the conference call, a replay will be available at (800) 585-8367 (domestic) or (416) 621-4642 (international). The replay passcode is 8694405. An archived webcast of this conference call will also be available on HubSpot's Investor Relations website at ir.hubspot.com.

The company has used, and intends to continue to use, the investor relations portion of its website as a means of disclosing material non-public information and for complying with disclosure obligations under Regulation FD.

About HubSpot
HubSpot is a leading CRM platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot's powerful and easy-to-use tools and integrations to attract, engage, and delight customers. Learn more at www.hubspot.com.

Cautionary Language Concerning Forward-Looking Statements
This press release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding management's expectations of future financial and operational performance and operational expenditures, expected growth, and business outlook, including our financial guidance for the first fiscal quarter of and full year 2021; and statements regarding our positioning for future growth and market leadership. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, risks associated with the impact of COVID-19 on our business, the broader economy, our workforce and operations, and our ability to forecast our future financial performance as a result of COVID-19; our history of losses; our ability to retain existing customers and add new customers; the continued growth of the market for a CRM platform; our ability to differentiate our platform from competing products and technologies; our ability to manage our growth effectively to maintain our high level of service; our ability to maintain and expand relationships with our solutions partners; our ability to successfully recruit and retain highly-qualified personnel; the price volatility of our common stock; and other risks set forth under the caption "Risk Factors" in our SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.

Consolidated Balance Sheets

(in thousands)




















December 31,



December 31,




2020



2019


Assets









Current assets:









Cash and cash equivalents


$

378,123



$

269,670


Short-term investments



873,073




691,834


Accounts receivable



126,433




92,517


Deferred commission expense



44,576




32,078


Prepaid expenses and other current assets



34,716




23,625


Total current assets



1,456,921




1,109,724


Long-term investments



30,697




53,776


Property and equipment, net



101,123




83,649


Capitalized software development costs, net



24,943




16,793


Right-of-use assets



275,893




234,390


Deferred commission expense, net of current portion



28,296




19,110


Other assets



13,893




9,824


Intangible assets, net



10,282




11,752


Goodwill



31,318




30,250


Total assets


$

1,973,366



$

1,569,268


Liabilities and stockholders' equity









Current liabilities:









Accounts payable


$

13,540



$

12,842


Accrued compensation costs



44,054




26,318


Accrued expenses and other current liabilities



37,184




28,686


Convertible senior notes



7,837




Operating lease liabilities



30,020




23,613


Deferred revenue



312,866




231,030


Total current liabilities



445,501




322,489


Operating lease liabilities, net of current portion



279,664




244,216


Deferred revenue, net of current portion



3,636




3,058


Other long-term liabilities



10,811




8,983


Convertible senior notes, net of current portion



471,099




340,564


Total liabilities



1,210,711




919,310


Stockholders' equity:









Common stock



46




44


Additional paid-in capital



1,241,167




1,048,380


Accumulated other comprehensive income (loss)



4,603




(336)


Accumulated deficit



(483,161)




(398,130)


Total stockholders' equity



762,655




649,958


Total liabilities and stockholders' equity


$

1,973,366



$

1,569,268


Consolidated Statements of Operations

(in thousands, except per share data)





For the Three Months Ended
December 31,



Year Ended December 31,



2020



2019



2020



2019


Revenues:
















Subscription

$

244,323



$

179,086



$

853,025



$

646,266


Professional services and other


7,742




7,100




30,001




28,594


Total revenue


252,065




186,186




883,026




674,860


Cost of revenues:
















Subscription


37,369




27,960




130,685




98,510


Professional services and other


9,925




8,015




36,274




31,448


Total cost of revenues


47,294




35,975




166,959




129,958


Gross profit


204,771




150,211




716,067




544,902


Operating expenses:
















Research and development


55,564




42,757




205,589




158,237


Sales and marketing


127,851




90,418




452,081




340,685


General and administrative


28,997




25,194




109,225




92,971


Total operating expenses


212,412




158,369




766,895




591,893


Loss from operations


(7,641)




(8,158)




(50,828)




(46,991)


Other expense:
















Interest income


623




4,646




7,773




19,429


Interest expense


(7,226)




(5,872)




(37,049)




(22,818)


Other expense


441




380




(711)




(393)


Total other expense


(6,162)




(846)




(29,987)




(3,782)


Loss before income tax expense


(13,803)




(9,004)




(80,815)




(50,773)


Income tax expense


(1,613)




(1,298)




(4,216)




(2,973)


Net loss

$

(15,416)



$

(10,302)



$

(85,031)



$

(53,746)


Net loss per share, basic and diluted

$

(0.34)



$

(0.24)



$

(1.90)



$

(1.28)


Weighted average common shares used in
computing basic and diluted net loss per share:


45,983




42,844




44,757




42,025


Consolidated Statements of Cash Flows

(in thousands)






For the Three Months
Ended December 31,



Year Ended December 31,



2020



2019



2020



2019


Operating Activities:
















Net loss


(15,416)



$

(10,302)



$

(85,031)



$

(53,746)


Adjustments to reconcile net loss to net cash and cash equivalents provided
by operating activities
















Depreciation and amortization


9,993




7,545




37,060




28,793


Stock-based compensation


31,466




24,095




121,488




97,754


Loss on early extinguishment of 2022 Convertible Notes


14






10,507




Repayment of 2022 Convertible Notes attributable to the debt discount


(373)






(49,048)




(Benefit) provision for deferred income taxes


(1,449)




...

(848)




(2,185)




(799)


Amortization of debt discount and issuance costs


6,702




5,606




24,890




21,790


Accretion of bond discount


59




(3,271)




(3,657)




(14,160)


Unrealized currency translation


(831)




37




(952)




(156)


Changes in assets and liabilities
















Accounts receivable


(29,592)




(14,082)




(29,971)




(15,428)


Prepaid expenses and other assets


5,570




2,921




(17,026)




(3,296)


Deferred commission expense


(7,937)




(4,115)




(19,288)




(9,666)


Right-of-use assets


8,824




8,347




31,406




22,657


Accounts payable


627




(1,724)




3,697




3,927


Accrued expenses and other liabilities


12,240




6,320




26,020




7,819


Operating lease liabilities


(10,105)




(993)




(31,621)




(15,781)


Deferred revenue


51,133




28,355




72,624




49,265


Net cash and cash equivalents provided by operating activities


60,925




47,891




88,913




118,973


Investing Activities:
















Purchases of investments


(139,915)




(336,853)




(1,517,357)




(1,304,847)


Maturities of investments


338,961




376,752




1,352,231




1,066,366


Sale of investments






10,932




Purchases of property and equipment


(9,521)




(19,175)




(37,274)




(40,372)


Capitalization of software development costs


(5,955)




(4,335)




(21,599)




(13,474)


Purchases of strategic investments


(500)






(2,500)




(553)


Acquisition of a business, net of cash acquired




(23,314)






(23,314)


Net cash and cash equivalents provided by (used in) investing
activities


183,070




(6,925)




(215,567)




(316,194)


Financing Activities:
















Proceeds from issuance of 2025 Convertible Notes, net of issuance costs
paid of $9.9 million






450,123




Proceeds from settlement of Convertible Note Hedges related to the 2022
Convertible Notes


1,062






363,554




Payments for settlement of Warrants related to the 2022 Convertible Notes






(327,543)




Repayment of 2022 Convertible Notes attributable to the principal


(1,627)






(235,993)




Payments for Capped Call Options related to the 2025 Convertible Notes






(50,600)




Proceeds from common stock offering, net of offering costs paid of $365








342,628


Employee taxes paid related to the net share settlement of stock-based
awards


(2,787)




(1,480)




(7,424)




(6,247)


Proceeds related to the issuance of common stock under stock plans


8,115




4,652




30,371




23,578


Repayment of debt




(333)






(333)


Repayments of finance lease obligations




(35)




(28)




(284)


Net cash and cash equivalents provided by financing activities


4,763




2,804




222,460




359,342


Effect of exchange rate changes on cash, cash equivalents and restricted cash


4,470




1,451




6,831




(720)


Net increase in cash, cash equivalents and restricted cash


253,228




45,221




102,637




161,401


Cash, cash equivalents and restricted cash, beginning of period


127,924




233,294




278,515




117,114


Cash, cash equivalents and restricted cash, end of period

$

381,152



$

278,515



$

381,152



$

278,515


Reconciliation of non-GAAP operating income and operating margin

(in thousands, except percentages)


Three Months Ended
December 31,



Year Ended December 31,



2020


2019



2020


2019


GAAP operating loss

$

(7,641)


$

(8,158)



$

(50,828)


$

(46,991)


Stock-based compensation


31,466



24,095




121,488



97,754


Amortization of acquired intangible assets


159



839




2,419



3,201


Acquisition related expenses


640



876




1,832



971


Non-GAAP operating income


24,624


$

17,652



$

74,911


$

54,935
















GAAP operating margin


(3.0)

%


(4.4)

%



(5.8)

%


(7.0)

%

Non-GAAP operating margin


9.8

%


9.5

%



8.5

%


8.1

%

Reconciliation of non-GAAP net income

(in thousands, except per share amounts)





Three Months Ended
December 31,



Year Ended December 31,



2020


2019



2020


2019


GAAP net loss

$

(15,416)


$

(10,302)



$

(85,031)


$

(53,746)


Stock-based compensation


31,466



24,095




121,488



97,754


Amortization of acquired intangibles assets


159



839




2,419



3,201


Acquisition related expenses


640



876




1,832



971


Non-cash interest expense for amortization of debt discount and debt
issuance costs


6,702



5,606




24,890



21,790


Loss on early extinguishment of 2022 Convertible Notes


14






10,507




Impairment of strategic investment







250




Income tax effects of non-GAAP items


(3,423)



(3,184)




(11,898)



(11,616)


Non-GAAP net income

$

20,142


$

17,930



$

64,457


$

58,354
















Non-GAAP net income per share:














Basic

$

0.44


$

0.42



$

1.44


$

1.39


Diluted

$

0.40


$

0.38



$

1.32


$

1.26


Shares used in non-GAAP per share calculations














Basic


45,983



42,844




44,757



42,025


Diluted


49,922



46,912




48,739



46,492


Reconciliation of non-GAAP expense and expense as a percentage of revenue











(in thousands, except percentages)















Three Months Ended December 31,



2020



2019



COS,
Subscription


COS,
Prof.
services
& other


R&D


S&M


G&A



COS,
Subscription


COS,
Prof.
services
& other


R&D


S&M


G&A


GAAP expense

$

37,369


$

9,925


$

55,564


$

127,851


$

28,997



$

27,960


$

8,015


$

42,757


$

90,418


$

25,194


Stock -based compensation


(1,294)



(651)



(10,303)



(13,568)



(5,650)




(836)



(531)



(8,085)



(9,324)



(5,319)


Amortization of acquired intangible
assets


(139)







(20)






(839)










Acquisition related expenses






(285)





(355)








(262)





(614)


Non-GAAP expense

$

35,936


$

9,274


$

44,976


$

114,263


$

22,992



$

26,285


$

7,484


$

34,410


$

81,094


$

19,261


































GAAP expense as a percentage of
revenue


14.8

%


3.9

%


22.0

%


50.7

%


11.5

%



15.0

%


4.3

%


23.0

%


48.6

%


13.5

%

Non-GAAP expense as a percentage of
revenue


14.3

%


3.7

%


17.8

%


45.3

%


9.1

%



14.1

%


4.0

%


18.5

%


43.6

%


10.3

%


































































































Year Ended December 31,



2020



2019



COS,
Subscription


COS,
Prof.
services
& other


R&D


S&M


G&A



COS,
Subscription


COS,
Prof.
services
& other


R&D


S&M


G&A


GAAP expense

$

130,685


$

36,274


$

205,589


$

452,081


$

109,225



$

98,510


$

31,448


$

158,237


$

340,685


$

92,971


Stock -based compensation


(4,408)



(2,536)



(39,366)



(50,552)



(24,626)




(3,127)



(2,829)



(33,748)



(36,599)



(21,451)


Amortization of acquired intangible
assets


(2,340)







(79)






(3,201)










Acquisition related expenses






(1,287)





(545)








(357)





(614)


Non-GAAP expense

$

123,937


$

33,738


$

164,936


$

401,450


$

84,054



$

92,182


$

28,619


$

124,132


$

304,086


$

70,906


































GAAP expense as a percentage of
revenue


14.8

%


4.1

%


23.3

%


51.2

%


12.4

%



14.6

%


4.7

%


23.4

%


50.5

%


13.8

%

Non-GAAP expense as a percentage of
revenue


14.0

%


3.8

%


18.7

%


45.5

%


9.5

%



13.7

%


4.2

%


18.4

%


45.1

%


10.5

%

Reconciliation of non-GAAP subscription margin

(in thousands, except percentages)








Three Months Ended December
31,



Year Ended December 31,




2020


2019



2020


2019


GAAP subscription margin


$

206,954


$

151,126



$

722,340


$

547,756


Stock -based compensation



1,294



836




4,408



3,127


Amortization of acquired intangible assets



139



839




2,340



3,201


Non-GAAP subscription margin


$

208,387


$

152,801



$

729,088


$

554,084

















GAAP subscription margin percentage



84.7

%


84.4

%



84.7

%


84.8

%

Non-GAAP subscription margin percentage



85.3

%


85.3

%



85.5

%


85.7

%

Reconciliation of free cash flow














(in thousands)

















Three Months Ended
December 31,



Year Ended December 31,




2020


2019



2020


2019


GAAP net cash and cash equivalents provided by
operating activities


$

60,925


$

47,891



$

88,913


$

118,973


Purchases of property and equipment



(9,521)



(19,175)




(37,274)



(40,372)


Capitalization of software development costs



(5,955)



(4,335)




(21,599)



(13,474)


Repayment of 2022 Convertible Notes attributable to
the debt discount



373






49,048




Free cash flow


$

45,822


$

24,381



$

79,088


$

65,127


Reconciliation of operating cash flow














(in thousands)

















Three Months Ended
December 31,



Year Ended December 31,




2020


2019



2020


2019


GAAP net cash and cash equivalents provided by
operating activities


$

60,925


$

47,891



$

88,913


$

118,973


Repayment of 2022 Convertible Notes attributable to
the debt discount



373






49,048




Operating cash flow, excluding repayment of
convertible debt


$

61,298


$

47,891



$

137,961


$

118,973

















Reconciliation of forecasted non-GAAP operating income

(in thousands, except percentages)











Three Months Ended
March 31, 2021





Year Ended

December 31, 2021


GAAP operating income range

($17,096)-($15,096)





($73,212)-($69,212)


Stock-based compensation


33,500






169,065


Amortization of acquired intangible assets


248






988


Acquisition related expenses


348






1,159


Non-GAAP operating income range

$17,000 -$19,000





$98,000-$102,000


Reconciliation of forecasted non-GAAP net income and non-GAAP net income per share

(in thousands, except per share amounts)











Three Months Ended
March 31, 2021



Year Ended

December 31, 2021


GAAP net loss range

($23,892)-($22,642)



($107,263)-(102,263)


Stock-based compensation


33,500




169,065


Amortization of acquired intangible assets


248




988


Acquisition related expenses


348




1,159


Non-cash interest expense for amortization of debt discount and
debt issuance costs


6,610




27,363


Income tax effects of non-GAAP items

(2,814)-(3,064)



(14,812)-(15,812)


Non-GAAP net income range

$14,000-$15,000



$76,500-$80,500










GAAP net income per basic and diluted share

($0.51)-($0.49)



($2.27)-($2.16)


Non-GAAP net income per diluted share

$0.28-$0.30



$1.51-$1.59


















Weighted average common shares used in computing GAAP basic
and diluted net loss per share:


46,477




47,303










Weighted average common shares used in computing non-GAAP
diluted net loss per share:


50,300




50,659


HubSpot's estimates of stock-based compensation, amortization of acquired intangible assets, acquisition-related expenses, non-cash interest expense for amortization of debt discount and debt issuance costs, loss on early extinguishment of 2022 Convertible Notes, impairment of strategic investment, and income tax effects of non-GAAP items assume, among other things, the occurrence of no additional acquisitions, investments or restructurings, and no further revisions to stock-based compensation and related expenses.

Non-GAAP Financial Measures
We report our financial results in accordance with accounting principles generally accepted in the United States of America, or GAAP. However, management believes that, in order to properly understand our short-term and long-term financial and operational trends, investors may wish to consider the impact of certain non-cash or non-recurring items when used as a supplement to financial performance measures in accordance with GAAP. These items result from facts and circumstances that vary in frequency and impact on continuing operations. In this release, HubSpot's non-GAAP operating income, operating margin, subscription margin, expense, expense as a percentage of revenue, net income, operating and free cash flow are not presented in accordance with GAAP and are not intended to be used in lieu of GAAP presentations of results of operations. Free cash flow is defined as cash and cash equivalents provided by or used in operating activities less purchases of property and equipment and capitalization of software development costs, plus repayments of convertible notes attributable to debt discount. We believe information regarding free cash flow provides useful information to investors in understanding and evaluating the strength of liquidity and available cash and the exclusion of repayments of convertible notes attributable to debt discount provides a comparable framework for assessing how our business performed when compared to prior periods and also aligns the non-GAAP treatment of our debt discount that is amortized as non-cash interest expense.

Management believes that these non-GAAP financial measures provide additional means of evaluating period-over-period operating performance. Specifically, these non-GAAP financial measures provide management with additional means to understand and evaluate the operating results and trends in our ongoing business by eliminating certain non-cash expenses and other items that management believes might otherwise make comparisons of our ongoing business with prior periods more difficult, obscure trends in ongoing operations, or reduce management's ability to make useful forecasts. In addition, management understands that some investors and financial analysts find this information helpful in analyzing our financial and operational performance and comparing this performance to our peers and competitors. However, these non-GAAP financial measures have limitations as an analytical tool and are not intended to be an alternative to financial measures prepared in accordance with GAAP. In addition, it should be noted that these non-GAAP financial measures may be different from non-GAAP measures used by other companies. We intend to provide these non-GAAP financial measures as part of our future earnings discussions and, therefore, the inclusion of these non-GAAP financial measures will provide consistency in our financial reporting. Management may, however, utilize other measures to illustrate performance in the future. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measures. A reconciliation of our non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included above in this press release.

These non-GAAP measures exclude stock-based compensation, amortization of acquired intangible assets, acquisition related expenses, non-cash interest expense for the amortization of debt discount debt issuance costs, loss on early extinguishment of 2022 Convertible Notes, impairment of strategic investment, and account for the income tax effects of the exclusion of these non-GAAP items. We believe investors may want to incorporate the effects of these items in order to compare our financial performance with that of other companies and between time periods:

  1. Stock-based compensation is a non-cash expense accounted for in accordance with FASB ASC Topic 718. We believe that the exclusion of stock-based compensation expense allows for financial results that are more indicative of our operational performance and provide for a useful comparison of our operating results to prior periods and to our peer companies because stock-based compensation expense varies from period to period and company to company due to such things as differing valuation methodologies and changes in stock price.

  2. Expense for the amortization of acquired intangible assets is excluded from non-GAAP expense and income measures as HubSpot views amortization of these assets as arising from pre-acquisition activities determined at the time of an acquisition. While these intangible assets are evaluated for impairment regularly, amortization of the cost of purchased intangibles is a non-cash expense that is not typically affected by operations during any particular period. Valuation and subsequent amortization of intangible assets can also be inconsistent in amount and frequency because they can significantly vary based on the timing and size of acquisitions and the inherently subjective nature of the degree to which a purchase price is allocated to intangible assets. We believe that the exclusion of this amortization expense provides for a useful comparison of our operating results to prior periods, for which we have historically excluded amortization expense, and to our peer companies, which commonly exclude acquired intangible asset amortization. It is important to note that although we exclude amortization of acquired intangible assets from our non-GAAP expense and income measures, revenue generated from such intangibles is included within our non-GAAP income measures. The use of these intangible assets contributed to our revenues earned during the periods presented and will contribute to future periods as well.

  3. Acquisition related expenses, such as transaction costs and retention payments, are expenses that are not necessarily reflective of operational performance during a period. We believe that the exclusion of these expenses provides for a useful comparison of our operating results to prior periods and to our peer companies, which commonly exclude these expenses.

  4. In May 2017, the Company issued $400 million of convertible notes due in 2022 with a coupon interest rate of 0.25%. In June 2020, the Company issued $460 million of convertible notes due in 2025 with a coupon interest rate of 0.375%. The imputed interest rates of the convertible senior notes were approximately 6.87% and 5.71%, respectively. This is a result of the debt discount recorded for the conversion feature that is required to be separately accounted for as equity, and debt issuance costs, which reduce the carrying value of the convertible debt instrument. The debt discount is amortized as interest expense together with the issuance costs of the debt. The expense for the amortization of debt discount and debt issuance costs is a non-cash item, and we believe the exclusion of this non-cash interest expense provides for a useful comparison of our operating results to prior periods and to our peer companies.


    In June 2020, the Company used a portion of the proceeds from the issuance of the convertible notes due in 2025 to repay approximately $272.1 million of its convertible notes that were due in 2022. In connection with the repayment of these notes, the Company recorded a $10.5 million loss on early extinguishment of debt, which represents the difference between the fair value and carrying value of the debt extinguished. The amount of this charge may be inconsistent in size and varies depending on the timing of the repurchase of debt. In connection with the debt extinguishment, approximately $48.7 million of the repayment of convertible notes that is attributable to debt discount was classified as cash used in operating activities. Throughout the remainder of 2020 and until the maturity of the notes that are due in 2022, the Company has repaid, and will continue to repay early conversions of these notes. These activities are not considered reflective of our recurring core business operating results. As such, we believe the exclusion of these expenses and payments provides for a useful comparison of our operating results to prior periods and to our peer companies.

  5. Strategic investments consist of non-controlling equity investments in privately held companies. The recognition of gains or losses can vary significantly across periods and we do not view them to be indicative of our fundamental operating activities and believe the exclusion of gains or losses provides for a useful comparison of our operating results to prior periods and to our peer companies.

  6. The effects of income taxes on non-GAAP items reflect a fixed long-term projected tax rate of 20% to provide better consistency across reporting periods. To determine this long-term non-GAAP tax rate, we exclude the impact of other non-GAAP adjustments and take into account other factors such as our current operating structure and existing tax positions in various jurisdictions. We will periodically reevaluate this tax rate, as necessary, for significant events such as relevant tax law changes and material changes in our forecasted geographic earnings mix.

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