HMI's cross-network team, dubbed "Team Frontier," will be responsible for the broadband company's brand integrated marketing strategy with the goal of acquiring, retaining and winning back customers and building brand loyalty in residential and commercial markets. HMI's CatapultRPM will serve as the "portal" agency for the business, and the scope of work includes TV, print, digital and direct marketing.
"We are excited about the opportunity to work with the Frontier team as a key business partner," said Hyper Marketing President Paul Kramer. "We share their passion for both brand-building and marketing strategies that are customer-focused. With HMI's integrated marketing capabilities, we'll be able to provide unrivaled strategic thinking and execution that will show customers the value of a Frontier communications connection."
Frontier offers a full suite of broadband, data, advanced voice and video services to residential and commercial customers across 27 states and employs about 15,300 people. Hyper Marketing is the largest independent marketing-services network in the country. HMI will also help Frontier with communications and positioning as it accelerates its transformation to a fully-integrated broadband services company.
Under the direction of Chief Marketing Officer, Craig Coffey, Frontier has reset its marketing objectives and organizational structure around a brand response marketing approach that emphasizes brand positioning and differentiation, market segmentation, consumer insights and analytics, and customer retention and winback programs.
Coffey said, "We are on a mission to drive strong business results by building the Frontier brand in the marketplace. Hyper Marketing consistently demonstrated throughout our search process that they had the talent, passion, intelligence and executional expertise to deliver the results we need."
Added Michael Miller, Hyper Marketing CMO and the agency business lead for Frontier: "We are thrilled to partner with the Frontier marketing team as they continue to innovate and build on their ambitious plans. Our team is incredibly eager to get to work on this exciting piece of business in a rapidly evolving industry."
About Frontier Communications
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About Hyper Marketing Inc.
Hyper Marketing is a global company and the largest independent marketing-services network in North America. The company has 1,100 employees in 23 offices, with expertise in digital, direct, data, promotions, shopper marketing, Hispanic, and media buying and planning. HMI focuses on driving transactions by responding to changing consumer behavior in a hyper-connected world. HMI companies partner with CMO's of many of the world's best known brands including Dell, eBay, Kellogg's, Office Depot, The Home Depot and Unilever to develop integrated programs that deliver profitable results. For more information visit www.hypermarketinginc.com.