LOS ANGELES, CA--(Marketwired - Jun 8, 2016) - HYPERICE, a global recovery and movement enhancement technology company, today announces its We Are Global Campaign. With all eyes set on the Rio 2016 Summer Olympics, HYPERICE uniquely branded its products for the world's most elite athletes to represent their countries as they strive to achieve their dreams in Rio this summer. The campaign includes the company's three most popular consumer product lines, VYPER, HYPERSPHERE and HYPERICE Ice Compression Devices, which are branded with the colors and flags of about 30 competing countries, including Team USA, China, Brazil and Mexico.
"It's inspiring to watch Olympic athletes from all over the world unite with the same goal -- to bring home the gold. For the 2016 games we wanted to do something special and decided to brand our products exclusively for these Olympic heroes," said HYPERICE CEO, Jim Huether. "Recovery and injury prevention are universal and regarded as a top priority for athletes world-wide. Because HYPERICE is a leader in this industry, it was a natural fit for us to launch the We Are Global Campaign and offer our exclusive products to the 2016 Olympians."
Many notable athletes expected to play on Team USA who use HYPERICE products include: LeBron James, Kevin Durant, James Harden, Russell Westbrook and Carmelo Anthony from the men's basketball team; Elena Delle Donne, from the women's basketball team; April Ross and Kerri Walsh Jennings, from the women's volleyball team; and Missy Franklin from the women's swimming team. Additional athletes from the USA women's basketball, track and field, wrestling, men's volleyball, men's soccer, women's soccer and gymnastics teams are also using HYPERICE products.
HYPERICE is currently used by both elite athletes and everyday fitness consumers in more than 60 countries worldwide. Olympic teams from all over the world will use the VYPER, HYPERSPHERE and HYPERICE Ice Compression Devices during training and throughout the Olympic Games to move better, prevent injuries and recover after physical activity. The Ice Compression technology works by applying cold and pressure, in conjunction with a patented air-release valve, to a desired area of the body to deliver effective cryotherapy. The VYPER (fitness roller) and HYPERSPHERE (massage ball) both use high frequency vibration to massage the body's soft tissue and promote myofascial release which increases range of motion and flexibility. Each of these technologies were developed to help athletes prevent injuries, recover faster and move better.
For more information, visit www.hyperice.com.