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Hyundai rolls out adorable customer service robot for its showrooms

Nicole Lee
·Senior Editor
·1 min read

In an effort to offer assistance without any unnecessary human interaction, Hyundai has unveiled the DAL-e, a new customer service robot that is both adorable yet functional. It debuted today in a Hyundai Motor showroom in southern Seoul in a pilot operation. The company says part of the purpose behind DAL-e is to accommodate customers who’d like to reduce human contact during the COVID-19 pandemic.

The DAL-e is an acronym for “Drive you, Assist you, Link with you-experience,” and the robot is equipped with “state-of-the-art artificial intelligence” designed to deliver a friendly customer service experience. It has facial recognition plus a language-comprehension platform that should allow it to communicate with potential customers.

According to Hyundai, this means that the robot can recognize when someone has entered the showroom without wearing a mask, and can then advise them to wear one. The company says that the DAL-e’s short humanoid form exudes a “welcoming appeal” with emotive physical features coupled with smooth dialogue.

The DAL-e can also move around, potentially accompanying customers around the showroom, thanks to four omnidirectional wheels. There’s a touchscreen display located on the top of its head where you can find out more information about certain vehicles, and the DAL-e can also wirelessly connect to a large display at the venue. Amusingly, the DAL-e can even ask visitors to take selfies with it.

If the pilot operation is successful, the company hopes to deploy more DAL-e robots at other showrooms of Hyundai and Kia.