ATLANTA, GA--(Marketwired - Jan 23, 2014) - Calysto, a global content marketing, social media and public relations agency for the mobile and telecom industries, announced today it has been retained by iBasis, a leading wholesale provider of international voice and mobile value added services, to help develop a microsite focused on LTE-related topics, including LTE roaming, signaling and IPX.
The site, lteroaming.info, was created to provide non-promotional information and facilitate industry discussion about the complexities of international roaming across 3G and 4G (LTE) networks. The content on the site, contributed by iBasis experts in R&D and product management, explores a variety of issues related to implementing LTE roaming and the latest developments in the field to support a better understanding of the transition to all-IP networks.
Calysto and iBasis worked together to develop the microsite as a channel for the mobile operator community to share expertise in addressing the complexities of LTE Roaming and the migration to IP. Leveraging its extensive content marketing and social media experience, Calysto will continue to help to maintain and promote lteroaming.info via social media outlets, including Twitter and LinkedIn.
"LTE is being adopted in national networks very rapidly, and mobile operators are beginning to explore the technical challenges of implementing international roaming," said Chris Ward, Sr. Director of Marketing Communications for iBasis. "It's an opportunity for creative content marketing, and while iBasis has the subject matter experts, we are happy to have found an agency with experience in the mobile and telecom industry and extensive knowledge of content marketing and social media."
"Like many forward-thinking companies, iBasis recognizes the value of having an integrated public relations, social media, and content PR program," said Laura Borgstede, CEO of Calysto Communications. "We look forward to continuing to help iBasis find aggressive new ways to position iBasis as a thought leader in LTE roaming with content and social media programs like this."
Calysto is a marketing communications firm specializing in building awareness through content services, social media and public relations for the mobile and telecom industries. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients' communications efforts. Our unique three-pronged approach -- content, social media and PR -- drives awareness of our clients and establishes them as thought leaders in their respective sectors.