According to IBM Digital Analytics Benchmark, overall Christmas Day online sales were up 16.5% over the same period last year. "Mobile traffic was the highest we've seen over this holiday season, accounting for 48% of all online traffic, up 28.3% compared to the same period last year. Mobile sales also remained strong, approaching 29% of all online sales, up 40% over 2012. Smartphones drove 28.5% of all online traffic compared to tablets at 18.1%, making it the browsing device of choice. When it comes to making the sale, tablets drove 19.4% of all online sales, more than twice that of smartphones, which accounted for 9.3%. As a percentage of total online sales, iOS was more than five times higher than Android, driving 23% vs. 4.6% for Android. Shoppers referred from Facebook averaged $72.01 per order, versus Pinterest referrals, which drove $86.83 per order. However, Facebook referrals converted sales at nearly four times the rate of Pinterest referrals."