NEW YORK, NY--(Marketwired - Aug 1, 2015) - IC Media Direct experts were key participants in well-attended "Learn With Google" workshops at a recent SES conference in New York. Representing the online PR and marketing industry, the ICMD team appeared alongside peers from major companies including Google, Yahoo, ABC News and Bloomberg, demonstrating some of the techniques they have evolved to repair and enhance the online reputations of their high-profile clients.
The SES conferences provide a public forum where individuals and companies from the rapidly evolving fields of online search and social marketing can trade insights and pool knowledge. The events were instigated by Search Engine Watch in 1999, and take place at venues around the world. The New York conference, which took place over three days between March and April, drew together a diverse group of IT specialists and businesspeople from the city's vibrant high-tech community and world-class business centers, along with others from much further afield. As acknowledged global leaders in content marketing, IC Media Direct and its specialists were keen to engage in discussions about the groundbreaking techniques the company has devised to help brands and individuals enhance their online presence by addressing the challenge of changing search algorithms and constantly evolving SEO optimization techniques.
IC Media Direct's proven reputation management strategy, which involves facilitating active collaboration between the search engine giant and information providers like MSNBC, the Wall Street Journal, Bloomberg, and Yahoo News, was of particular interest to delegates. ICMD experts have consistently achieved 100% success rates in getting positive coverage onto the first page of Google results, with undesirable content progressively "downranked" and pushed off the page.
IC Media Direct was founded 19 years ago, making it much older than many of the search engine companies with which it now works. It pioneered the discipline of reputation management, developing effective strategies in order to help clients gain control over their online presence. Today, the company maintains offices in New York City and Washington, DC, serving a global customer base drawn from 49 different countries and numbering Fortune 500 CEOs, politicians, bankers, world-class athletes, and leading motivational speakers among its satisfied clientele.
For two years in a row, ICMD has won the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC). Last year's SBIEC panel stated that the organization "has consistently demonstrated a high regard for upholding business ethics and company values." (source: http://www.marketwired.com/press-release/icmediadirectcom-ultra-high-standard-in-google-brand-repair-1831272.htm) Recognition of this kind marks ICMD's achievements as an established leader of its industry who is setting a benchmark for others to follow.
ICMedia Direct - PR and Marketing News: http://icmediadirectnews.com/
IC Media Direct - Presents Latest Google Brand Repair Solution: http://finance.yahoo.com/news/ic-media-direct-presents-latest-094600236.html
IC Media Direct - Conent Marketing Strategy Boosts Your Google Reputation: http://www.reuters.com/article/2015/06/29/idUSnMKWnWknGa+1d2+MKW20150629
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