Two fan-favorites meet to create a classic Italian delicacy that's sure to sweeten any day
CANTON, Mass., March 14, 2019 /PRNewswire/ -- Brush up on your Italian, because sister brands Baskin-Robbins and Dunkin' have combined two fan favorites for a new item on the menu – the Affogato. Affogato is a dessert with Italian roots, starring a shot of espresso poured over a scoop of vanilla ice cream.
This indulgent new menu item, available exclusively at the brands' combination stores nationwide, features Dunkin's bold, smooth espresso and a scoop of Baskin-Robbins' Vanilla ice cream, resulting in a rich palate-pleaser and the perfect afternoon pick-me-up. The Italian word affogato translates to "drowned," which is how the dish is prepared: warm espresso is poured over the ice cream, "drowning" the cold scoop.
"We want to celebrate the superior quality of two Dunkin' brand classics: Baskin-Robbins' Vanilla Ice Cream and Dunkin's new espresso," said Tony Weisman, Dunkin' Chief Marketing Officer. "The beauty of adding the Affogato to our menu is that it's a simple, two-ingredient dish that truly lets the ingredients shine."
While the Affogato is typically served with vanilla ice cream, customers are welcome to get creative with their choice of Baskin-Robbins' flavors in-store. The Affogato is available at participating Dunkin' and Baskin-Robbins combination stores nationwide for a suggested retail price of $3.49.
Guests can get a first taste with a free sample at Dunkin' and Baskin-Robbins combination stores nationwide on Monday, March 18 between 10:00 a.m. and 2:00 p.m.*. Fans can share their reactions on Facebook, Twitter and Instagram using the hashtag #gottaaffogato.
*Offer valid on March 18 from 10:00 a.m. – 2:00 p.m. at participating locations nationwide, while supplies last.
Founded in 1950, Dunkin' is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin' has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 13 years running. The company has more than 12,800 restaurants in 44 countries worldwide. Based in Canton, Mass., Dunkin' is part of the Dunkin' Brands Group, Inc. (DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
Named a top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 39th annual Franchise 500(r) ranking in 2018, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages, and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 8,000 retail shops in 54 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (DNKN) family of companies. For more information, visit www.BaskinRobbins.com.
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