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The Ice House Manner and Mindset of Teaching Entrepreneurship Featured in New Kauffman Sketchbook

Animated Video Illustrates How the Ice House Entrepreneurship Program Develops Critical Thinking, Communication, Problem-Solving and Other Key Entrepreneurial Skills

KANSAS CITY, MO--(Marketwired - Nov 19, 2013) - The Ice House Entrepreneurship Program, an online and classroom program that focuses on the fundamental elements of an entrepreneurial mindset, is featured in the newest installment of the Kauffman Sketchbook video series released today by the Ewing Marion Kauffman Foundation. The segment is being unveiled as entrepreneurs and their supporters are being celebrated around the world during Global Entrepreneurship Week (GEW), Nov. 18-24.

During the three-minute animated video, Gary Schoeniger, founder and CEO of the Entrepreneurial Learning Initiative (ELI), traces the insights and principles that led to the creation of the Ice House Entrepreneurship Program. He outlines some of the misconceptions and myths about the entrepreneurial process that have limited the efficacy, scale and scope of programs designed to teach entrepreneurship.

"The Ice House Entrepreneurship Program is framed in the best practices of great entrepreneurship education today; namely, experiential based, flipped classroom model, and focus on the beliefs and assumptions that drive successful behavior," said Kauffman Vice President of Entrepreneurship, Thom Ruhe.

"At the end of the day, entrepreneurship is more than an academic discipline. It's really a mindset," Schoeniger says. "The Ice House program provides a framework for thinking and acting that can empower anyone to succeed. And in today's world, it's a mindset that every student needs."

Launched in 2011, the Ice House Entrepreneurship Program exposes a broad range of students to entrepreneurial thinking while immersing them in real-world entrepreneurial experiences that will enable them to develop critical thinking, communication, collaboration, effective problem solving, and other entrepreneurial skills.

View the Sketchbook video here.

About The Ice House Entrepreneurship Program
Who Owns the Ice House? is the true story that started in the Mississippi Delta at the height of legal segregation. It was a time when opportunities for African-Americans were limited by cultural and legal constraints that were beyond their control. For most, it was a time and place where opportunities seemed out of reach. Yet, an ordinary man, "Uncle Cleve," stood out as someone who defied convention and triumphed over adversity as an entrepreneur. Inspired by the life of Taulbert, a Pulitzer nominee, the Ice House Entrepreneurship Program was developed through a partnership with the Kauffman Foundation and the Entrepreneurial Learning Initiative (ELI).

About the Kauffman Sketchbook Video Series
Since the Kauffman Sketchbook series launched in September 2011, the videos featuring the insights of influential thought leaders in the areas of education and entrepreneurship have drawn more than 285,000 viewers to YouTube and Kauffman.org. The Sketchbooks, which won a top award from the Greater Kansas City Chapter of the Public Relations Society of America, have been widely shared on a variety of websites, blogs and social media outlets, as well as at numerous events and conferences.