Icelandic Fashion Label Names Game of Thrones' "The Mountain" as New Face of Fragrance

REYKJAVIK, ICELAND--(Marketwired - Jan 7, 2015) - It was reported recently that the Icelandic fashion label, Gydja Collection, has announced that the new face of its fragrance Vatnajokull is Game of Thrones' "The Mountain," played by Hafthor Julius Bjornsson.

According to IceNews, Gydja Collection's CEO and Head Designer Sigrun Lilja Gudjonsdottir stated that the label was ecstatic to have Hafthor on board as the new figure of Vatnajokull, as he embodies the key principles of the fragrance: Strength, Power and Masculinity.

Sigrun Lilja continued to explain that the concept behind Vatnajokull was to unleash the inner-fire of the wearer -- to represent prowess and courage.

Bjornsson is famous for playing Gregor "The Mountain" Clegane, a fearsome warrior on the popular fantasy TV show Game of Thrones. Bjornsson is renowned for his strength, being Europe's Strongest Man, four-time winner of Iceland's Strongest Man competition, and a prolific World's Strongest Man competitor.

Vatnajokull is the first eau de parfum for men by Gydja Collection, and is made using water from the Vatnajokull glacier, and every bottle comes with a piece of lava from the volcano.

The promotional photos for the campaign were shot by the prestigious fashion-photographer, Iris Stefansdottir, and encapsulate the chemistry of the collaboration -- resulting in powerful and sensual imagery that reflects Vatnajokull perfectly. For hi-res images of the campaign, click here.

To learn more about the Icelandic fashion label's latest fragrance Vatnajokull, click here.