REYKJAVIK, ICELAND--(Marketwire - Oct 25, 2012) - Iceland''s freshest low-cost airline, WOW air has announced it has acquired its rival, Iceland Express.
WOW air yesterday took control of all Iceland Express flight operations and schedules. No disruption is expected for passengers booked on Iceland Express flights and WOW air will ensure that all obligations to them are fulfilled.
The move is not a merger, it is a takeover, with WOW air acquiring the Iceland Express route network, branding and customer base; as well as gaining access to all knowledge and expertise acquired by the company in its years of operation. The united company will fly under the WOW air brand, which will continue to emphasise entertaining service, extra legroom, and always providing the lowest available prices to and from Iceland. This acquisition creates a very powerful Icelandic low-fares airline with new destinations and greater frequency.
"We are extremely happy with the acquisition and offer Iceland Express passengers a warm welcome aboard. Iceland Express has been a pioneering low-fares airline in Iceland and was the country''s most punctual airline this summer. This acquisition will significantly boost WOW air and ensure that we can continue to offer the lowest prices and excellent service. We will immediately be able to greatly increase our frequency to and from London and Copenhagen, and also provide more capacity and new destinations next summer. I really look forward to the task of continuing to build a strong and more-diverse tourism sector in Iceland and want to take the opportunity to give thanks for the fantastic reception WOW air has received from the many guests who have flown with us in the last few months," WOW air president Skúli Mogensen says.
WOW air will immediately begin offering more flights to Iceland from London and Copenhagen, as well as flights this winter from Berlin. Routes will also operate between Iceland and Salzburg over the skiing season and Warsaw and Kaunas over Christmas.
From next spring WOW air will run four Airbus A320 aeroplanes and will offer up to 400,000 cheap flight tickets to and from Iceland. The company''s summer timetable will include 15 European destinations: London, Copenhagen, Paris, Amsterdam, Barcelona, Milan, Zurich, Stuttgart, Düsseldorf, Berlin, Lyon, Alicante, Frankfurt, Vilnius and Warsaw. In addition to the higher number of destinations, the frequency of flights to many of them will also increase significantly.
About WOW air:
• WOW air was established in November 2011 by Icelandic serial entrepreneur Skuli Mogensen. Skuli has had a successful career building companies primarily in the telecom and technology sector in Iceland, Europe and North America. He was voted businessman of the year 2011 in Iceland.
• WOW air aims to always offer the cheapest flights to and from Iceland. Through our many partners in Iceland and Europe we aim to offer our customers a complete travel experience from start to finish.
• WOW air fleet consists of two Airbus A-320 aircrafts named WOW Force One and WOW Force Two. The aircrafts are comfortably set up with 30-32 inch leg space.