More than a year after its inaugural release, the Versace Chain Reaction sneaker continues to make waves among sneakerheads and luxury fashion fanatics alike. The Italian house has steadily released new colorways and variations of the sneaker to much fanfare, a sign the silhouette is much more than a flash in the pan. Now, the lavish label has teamed up with beloved sneaker store Concepts on one that outdoes them all. The duo is a bit of an unexpected pairing, but in a good way—and the brands have teamed up on a fittingly left-field collaboration: an electric version of a sneaker that pays homage to a specific Versace dress worn by Jennifer Lopez. You know, the dress, the one she wore to the Grammys in 2000.
The sheer mention of Jennifer Lopez and Versace likely summons a mental picture: the glitzy pop and movie star in a green silk-chiffon dress with a dizzyingly low-cut neckline. It’s perhaps one of the most iconic red carpet looks of all time. More than 19 years later, the dress is still referenced in pop culture, fashion, and beyond: It even has its own Wikipedia page, and is credited as the reason for the invention of Google Image Search. But Versace is relatively new to the sneaker game, and there is no better time than right now to fuse an extravagant archival print with an of-the-moment sneaker. That is where Concepts, a sneakerhead-approved retailer known for its high-profile collaborations, comes into play. The Chain Reaction gets dressed up with the instantly recognizable, gleaming jungle print. (Don’t worry, it’s been upgraded to more durable nylon, as opposed to silk.) The shoe is paired with a “nude” leather tongue, a visual reference to J.Lo’s plunging neckline.
This collaboration shows the unique position a high-fashion label like Versace is in when it comes to sneakers. Sure, Nike, Adidas, and the other major footwear companies have had big fashion moments of their own—but not anything on par with this. It’s a smart move for Versace to lean on its iconic history, and in 2019, there is no better vehicle for an archival print than an expensive sneaker.
Originally Appeared on GQ